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Strategies & Tactics of Pricing

During this 2 day training you are offered a firm base for a targeted pricing policy.

You will learn, discuss and reflect how to increase your organizational pricing maturity and how to define your roadmap to realise margin improvement.

You will gain insights in the elements that will influence price and learn the different steps of an optimal pricing process, with both classic and innovative price setting methods.

You’ll also discuss how to detect which factors cause price pressure and how to handle them. The training is punctuated with life cases and practices.

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