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EPP Thought Leadership Series 2/2022

Edition 2/2022: Why Marketing and Pricing should be optimized together - A guide for Pricing Managers

Retailers have long known that it’s in their best interest to combine marketing and pricing efforts. Without coordination, effective marketing campaigns are often undermined by pricing strategy and vice versa. But until recently, there have been too many variables to take into account to address this.
Read here to gain expert advice to help you coordinate and improve your marketing and pricing strategies to increase profits for your retail business.

The EPP® Thought Leadership Series provide insights from pricing leaders around the globe. When a new insight breaks, these pricing leaders already think of the unanswered questions and the story behind the story. These people want to inspire you to act - to take the next step in your journey. With these series, we help to take the right actions

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©2022 EPP – Pricing and RGM Platform

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