11th EPP Life Sciences Forum - October 2022 - Zurich (Switzerland)

Healthcare is facing a shifting industry paradigm – accelerated digitization, siloed data, heightened competition and other disruptions are putting pressure on pharmaceuticals, MedTech, and biotech companies. Are you successfully adapting your commercial model for the post-pandemic healthcare ecosystem? Chris Kennedy-Sloane illustrates how you can embrace the accelerated digital shift in MedTech by aligning your people, processes, and technologies and adopting value-based marketing and messaging. Attend to learn how to:

• Build a next-generation commercial excellence model
• Make the most of your data and integrate it into the price setting and management process
• Manage complex and ever-growing portfolios of products and prices
• Create internal alignment and guide your sales team