16th EPP Global Pricing Forum - November 2022 - Amsterdam (The Netherlands)
A pricing strategy is the key driver of business transformation and customer value. However, deciding what the right product price for a specific customer and sales channel should be, can be a huge challenge. With the shift to digital, B2B companies are even more pressured to ensure pricing consistency, personalization and speed. By leveraging AI-powered dynamic prices, companies deliver the right personalized offers for buyers, instantly and at scale. But driving business monetization in a digital world is not one single step: it’s a journey that starts with simple tactics and leads to smart multi-channel strategies.
Join this session to learn:
- How to move from simple price management to dynamic optimized pricing
- Why pricing is key to serving omnichannel buyers and driving more customer value
- How to gain a competitive advantage in digital selling with the help of AI price optimization
