16th EPP Global Pricing Forum - November 2022 - Amsterdam (The Netherlands)

Automated price guidance was previously approached in B2B as a means for discount control and profit optimization. It is also an effective asset to improve sales teams’ efficiency and decrease response time. In this circumstance:

• As the world is evolving towards digital sales, find out how Deal Guidance & AI will be a key enabler to reduce human touch and enable self-service and customized experiences
• Discover SE journey on deal guidance and how we will leverage on AI to bring it to the next level