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How smart companies can quickly derisk pricing decisions using rapid conjoint analysis solutions

16th EPP Global Pricing Forum - November 2022 - Amsterdam (The Netherlands)

 

Headlines these days make grim reading. Is it worth placing huge bets based solely on these headlines? No, it isn’t. We encourage companies to place bets based on what their individual customers think. In a era of rampant cost and price inflation, and likely recessions, we want to show Pricing professionals how price changes and promotions can be derisked using rapid Price survey methodologies. Using a UK conjoint case study, participants will learn how to:

  • Identity price plateaus and cliffs for their product
  • Capture willingness to pay at a product and feature levels
  • Determine willingness to pay at a customer segment level
  • Set prices through a profit lens

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