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Predictive Marketing & Pricing Cross-optimize discounts, coupons & Ad spend

16th EPP Global Pricing Forum - November 2022 - Amsterdam (The Netherlands)

 

  • Pricing strategy and ad spending aim at the same goal: increasing customer demand to drive greater revenue and profit. Yet for most retailers decisions in marketing and pricing strategy are made in isolation, limiting the effectiveness of both
  • Predictive Marketing and Pricing integrates both strategies to enable retailers to allocate their ad spend and discounting effectively
  • See how leading eCommerce companies are already boosting their profits by >10% with 7Learnings

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