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Pricing in the age of digitization

16th EPP Global Pricing Forum - November 2022 - Amsterdam (The Netherlands)

 

  • The core problem of pricing and revenue management is anticipating how buyers will react to offer, price, and promotion changes
  • Legacy methods such as price elasticities are unable to provide reliable predictions given the complexity and dynamics of markets
  • We will show how technology can assess the profitability of product innovations

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