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The importance of exploring the shopper-back design to have a full customer focus model

3rd EPP GLOBAL FMCG/CPG Pricing & Revenue Growth Management Forum - May 2023 - Barcelona, Spain

 

• Continue developing your top line and value proposition to the consumer and finding new ways of growing
• How to raise prices and not lose profit – find out how to calculate and make sure you are going in the right direction
• The importance of the link between pricing, value chain, channel and market

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