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Price elasticity and price setting excellence

3rd EPP GLOBAL FMCG/CPG Pricing & Revenue Growth Management Forum - May 2023 - Barcelona, Spain

 

• What current tools can help us to predict and successfully manage price setting?
• Find out how modelling works better and more reliably by using some assumption and hypothetical tools
• Agile approaches to understand how price elasticity changes in the different markets on SKU-level granularity in order to optimize Pricing Architecture and Promotions

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