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The emerging of the integrated RGM platforms. Who should pull the trigger?

3rd EPP GLOBAL FMCG/CPG Pricing & Revenue Growth Management Forum - May 2023 - Barcelona, Spain

 

• The promises and reality of data driven RGM Platform
  o Where are we today?
  o Where are we going?
• Organizational dilemmas towards an integrated RGM Platform
• How would organizations manage an integrated platform that data scientists can provide? (Case for debate)

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