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Developing a successful omnichannel strategy for automotive manufacturing - moving from multichannel to omnichannel

EPP Manufacturing Pricing Forum - May 2023 - Berlin, Germany

 

  • To what extent is it important to control the distribution channels from a pricing strategy point of view?
  • Opportunities, risks and challenges of switching to an omnichannel pricing strategy in manufacturing in a volatile environment
  • How to deal with B2B wholesalers that move to re-tailing and how to price the own retail channel? 
  • What lessons can be learned from B2C and Retail pricing?

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