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The balance between dynamic pricing and personalisation leveraging pricing investments

EPP Global Retail and E-commerce Pricing Forum - September 2023 - Amsterdam - The Netherlands

  • The use of dynamic pricing based on the supply-demand mechanics to optimise the top line and the margins
  • How pricing investments such as coupons/vouchers and subscriptions are personalised to focus on the goals on top line and optimal profit levels. 
  • Learn how to improve your overall profitability and understand how to use map pricing and dynamic pricing to create a more personalised offer and segmentation 

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