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Relational pricing: Moving from transactional contribution profit to growing Customer Lifetime Value

EPP Global Retail and E-commerce Pricing Forum - September 2023 - Amsterdam - The Netherlands

  • Change your perspective: Learn key insights on the intersection of pricing and customer lifetime value, and how to use the former to increase the latter
  • We are on the same page: Let us kick off with a refresher on CLV in Retail
  • Understand a new mental model: Complement pricing for transactions with pricing for (product & customer) relationships
  • Get ideas to get started: Let ideas sink in on how to get started and create a first pilot project

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