17th EPP Global Pricing Forum - November 2023 - Brussels, Belgium

Business leaders often think about Pricing as just a number’s game: high, low, high-low...Yet before any price is set, strategic decisions need to be made on offers, pricing units, pricing mechanisms, pricing models etc.  

These Strategic Pricing decisions depend on market characteristics, companies‘ competitive advantage in a consistent way. There are seven fundamental Pricing Games that inform these decisions and support long term growth and profits.  

You will learn how to define which game you company is playing, how to determine which game it should be playing and how to organize to win the Game of Price.