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Navigating ESG Pricing in B2B

17th EPP Global Pricing Forum - November 2023 - Brussels, Belgium

  • ESG is re-shaping commercial value - disrupting whole industries and changing value proposition for individual products and offerings. Having a clear view on ESG value attributes and a thoughtful approach for how to price for them creates a significant advantage that enhances value capture and enables business longevity
  • However, ESG pricing is a challenging topic, only 15% of companies claim they get appropriate ROI from ESG efforts
  • There is significant upside in getting this right. We will explore what ESG leaders are doing to drive value and share our key beliefs on how to successfully navigate ESG pricing 

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