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Category growth strategies: Placing value at the center of it all

EPP GLOBAL FMCG/CPG Revenue Growth Management Forum 2024 - May 2024 - Lisbon, Portugal

• The untapped potential of your product portfolio sits in many places
• You know the classics (PPA, OBPPC…) but how do you combine them and when?
• Product and assortment are one thing, how do you link it to trade and optimize?

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