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Accelerating Category Growth via RGM

EPP GLOBAL FMCG/CPG Revenue Growth Management Forum 2024 - May 2024 - Lisbon, Portugal

• Learn how to build and strengthen the value of your Category together with RGM
• The importance of the link between pricing, value chain, channel and market
• A successful framework to integrate the category and shopper insights with profit pools and margin
• Category vision and category selling – How to include it in the category selling and RGM strategies

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