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The value of testing in consumer centric environments

EPP GLOBAL FMCG/CPG Revenue Growth Management Forum 2024 - May 2024 - Lisbon, Portugal

• Using visuals of instore displays to replicate the category one is testing
• Using POS marketing materials to affect the acceptance of a price increase
• How chillers with doors can impact innovation vs open chillers
• Neglecting to include Competitor Price Promotions

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