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How the Financial Times optimizes customer growth with innovative promotion strategies

EPP GLOBAL FMCG/CPG Revenue Growth Management Forum 2024 - May 2024 - Lisbon, Portugal

• Explore real-world case studies from the Financial Times, showcasing the practical application of premium brand promotion strategies
• Gain insights into evaluating promotion mechanics through a consumer-centric lens
• Learn methods to align promotional tactics with your commercial strategy.
• Understand how to broaden your approach to promotions for sustainable customer growth

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