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The anatomy of pricing: Why the technology allure only delivers in a healthy pricing body

EPP Global Retail & E-commerce Pricing Forum 2024 - September 2024 - Barcelona, Spain

  • Recent advancements in data & technology have sparked high expectations as the solution to all pricing challenges
  • Yet, technology alone often struggles to deliver real value
  • True impact comes when technology organically unites insights, strategic direction, efficient execution, and organizational buy-in
  • When well-integrated, it becomes a game-changer for retail pricing

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