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Don’t become an island - The importance of not being 100% led by the pricing model

EPP Global Retail & E-commerce Pricing Forum 2024 - September 2024 - Barcelona, Spain

  • How your pricing function may become alienated from the business and the consequences of this
  • Pricing models, backed by AI, are exciting and are generating value, but we must remember that human emotion cannot always be predicted nor accounted for
  • Considering stakeholders as touchpoints within an omni-channel pricing strategy
  • Stakeholder buy-in is a critical success factor within an omni-channel pricing strategy

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