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Omnichannel-Pricing: Should we dare to charge different prices offline and online?

EPP Global Retail & E-commerce Pricing Forum 2024 - September 2024 - Barcelona, Spain

  • Per-channel optimal prices vs. a good omnichannel experience
  • Differentiating prices without making customers feel fooled:  how not to miss the tipping point
  • Should we dare to have different prices online and offline?

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