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AI-Driven evolution in promotional management: Transforming strategy, efficiency, and culture

EPP Global Retail & E-commerce Pricing Forum 2024 - September 2024 - Barcelona, Spain

  • Diagnosis of the current landscape: inefficiencies and challenges in current promotional management practices
  • Strategic roadmap: "Crawl, Walk, Run, Fly" approach that gradually integrates AI into promotions management
  • End Vision/How does success looks like? - desired future state where AI, integrated processes, and skilled teams work in synergy
  • Key challenges: required the cultural and operational shifts including change management and upskilling

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