Skip to main content

Resource Download
A strategic roadmap to understand the price perception of your products and willingness to pay

EPP Global Retail & E-commerce Pricing Forum 2024 - September 2024 - Barcelona, Spain

  • The importance of studying the value perception and psychological impact of your price image
  • How can we have a better understanding of willingness to pay? – identify the challenges to differentiate online vs. offline willingness to pay

EPP Prime+ Required to access this resource

Join EPP Prime+ now and get direct access to the best resources, weekly updated with new content, webinars, dynamic talks, tools from the EPP Community.

Subscribe your team and benefit from important group discounts