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“Make” or “buy”? - It's usually not that simple!

EPP Global Retail & E-commerce Pricing Forum 2024 - September 2024 - Barcelona, Spain

  • Make, buy, or something in between? An overview of the make or buy spectrum and why it’s rarely a straightforward choice for retail & E-commerce pricing
  • How to decide? Important aspects to think about when dealing with make or buy
  • What (not) to do? Key success factors and major pitfalls in tackling a concrete pricing implementation

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