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Mastering Mix Management: Unleashing Revenue and Profitability Potential

EPP Global Pricing and Revenue Management Forum 2024 - November 2024 - Amsterdam, The Netherlands

  • What do we mean by "mix"? In the context of pricing and RGM, where does mix sit?
  • Why is mix management crucial to focus for growth, especially in today's business context?
  • What are the resources and key enablers needed to apply mix management successfully?
  • How can we apply this notion to create a difference?

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