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The Top 10 Margin-Killing Myths AboutB2B Pricing

Over the years, we’ve noticed a perplexing contradiction in the B2B sector. On the one hand, it’s fair to say that every B2B company would like to maximize their margins, improve their profit-performance, and ultimately, increase their shareholder value. But on the other hand, relatively few B2B companies are focusing their attentions on the single, most- powerful means to achieve all of these objectives and more: their pricing


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