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New Price Models

C-level executives continue to consider pricing a top strategic priority, and for good reason: It’s the largest driver of growth in customers, revenue, and profits.

What’s helped some of today’s most successful companies flourish? A big factor is their pairing of innovative digital offerings with new price models that are fast becoming the focus in every industry B2C and B2B companies,especially some of the most successfulcompanies in media and technology.

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