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Written by Ani Dungerwal on . Posted in Resources.

Pricing Decoded: How Leading Pricing Practitioners Manage Price to Boost Profits

  • After download go to: Resource Library
  • Author custom: Danilo Zatta , Maciej Kraus

Pricing is a key priority of every company globally, as both customers and businesses grapple with ever more challenging economic conditions. Pricing Decoded is an authoritative but easy-to-read guide to support the transition to robust pricing to drive profitability.

Renowned pricing experts Danilo Zatta and Maciej Kraus show organizations how to boost profitability and build a competitive advantage, transforming the way to set and manage prices. Case studies from the world’s leading pricing practitioners in both B2C and B2B organizations, such as Alcatel-Lucent, Asashi, Google, BP-Castrol, Unilever, Microsoft, Borealis, Hilton, Nike, MediaWorld, Philips Healthcare, Schneider Electric, DHL, Zalando, Zuora, Workday, Assa Abbloy, and Coor, are presented throughout. This book makes smart and innovative pricing more accessible and understandable for all. It provides a strong foundation in the concepts as well as the application in business, empowering you to judge monetization opportunities in a more effective way and ultimately make better decisions.

The book is relevant to C-levels, managers, entrepreneurs, investors, as well as sales, marketing, and pricing managers, who want to learn more about topline potentials and monetization through pricing and achieve sustainable growth.

Recommended Pricing Book

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Written by Kunie Akahoshi on . Posted in Resources.

The Pricing Roadmap: How to Design B2B SaaS Pricing Models That Your Customers Will Love

  • After download go to: Resource Library
  • Author custom: Ulrik Lehrskov-Schmidt

Pricing can make or break a SaaS company. Get it right and watch your product click with your market, dropping acquisition costs and exploding growth. Get it wrong and join the graveyard of great SaaS products that never turned into great SaaS businesses.

The Pricing Roadmap teaches you how to design pricing models that both your customers and your sales team will love. Learn how to:

  • Create packaging that makes your chief of sales high-five your chief of product
  • Pick pricing metrics that drive demand and expansion
  • Tap into every part of your customers’ budget
  • Validate new pricing before launch and migrate old customers

Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.

Recommended Pricing Book, Management & Leadership

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Written by Kunie Akahoshi on . Posted in Resources.

Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society

  • After download go to: Resource Library
  • Author custom: Izaret and Sinha

Many leaders assume that pricing is nothing more than a technical and tactical discipline based on four assumptions: that pricing is a zero-sum game, sellers should extract maximum value, markets set prices, and one "right" price exists. But this is a flawed premise. Pricing is a strategic game based on collaborative growth, value sharing, dynamic opportunities, and strategy.

Recommended Pricing Book, Management & Leadership

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Written by Silvia Pradas on . Posted in Resources.

Digital Pricing: A Guide to Strategic Pricing for the Digital Economy

  • After download go to: Resource Library
  • Author custom: Frank Frohmann

This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling the latest developments and challenges due to digitalization. Readers will gain a detailed insight into using innovative revenue and price models to generate a sustainable competitive advantage for their companies. The author uses his cross-industry experience to draw on several examples of innovative digital pricing approaches which can be applied in industrial sectors such as automotive, industrial goods and machinery, as well as service sectors like telecommunications, transportation and tourism.

Click on "Buy on Amazon" for English Edition.

German Edition:

https://www.amazon.es/Digitales-Pricing-3-Level-Ansatz-Gesch-C3-A4ftsmodell-Pricing-Prozesses-dp-3658379405/dp/3658379405/ref=dp_ob_title_bk 

Recommended Pricing Book

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