Written by Morgan Leecy on . Posted in Digital Hub.
Monetization Innovation in Digital Transformation
- After download go to:
Resource Library
- Speakers:
Ozge Saritosun Kurtoglu - Vice President of Pricing Strategy & Insights - Pearson Corporation
- Free Video:
No
- VLT Viewable:
No
The session will discuss monetization options available to companies that are going through digital transformation.
- Most common monetization models in digital economy
- Pros/cons of each monetization model
- How pricing departments should be prepared for the business model transformation
- How to choose the right monetization model to deploy
- How to align pricing strategy to the monetization model chosen
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2019, Keynote Video
