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Certified Pricing Executive - Fall Edition 2026

Register Individual Register a Group Download Brochure

  • Overview

    The Certified Pricing Executive (CPEx) Program is specifically designed for Executive Leadership, focusing on advanced aspects of pricing and emphasizing Value Monetization.

    This certified program provides participants with a comprehensive understanding of pricing strategies and optimization techniques. Combining theoretical knowledge with practical application, the program equips professionals with the tools needed to drive impactful pricing initiatives and deliver measurable results within their organizations.

    The learning journey is organized into three key phases:

    • Kick-Off Session: A virtual session where trainers meet the participants and analyze the PMI based on their previously submitted responses. This ensures the training is tailored to address specific objectives and expectations effectively | October 14
    • Onsite Training: An immersive 3-day in-person program covering all critical aspects of pricing excellence, equipping participants with the skills and knowledge needed to lead impactful pricing initiatives.
    • 1:1 Session (Optional): Participants can schedule an individual session with a trainer of their choice to address personalized topics or challenges.

    This structured approach ensures a comprehensive and customized learning experience tailored to meet both individual and organizational needs.

    Registration Includes: 

    • Access to the virtual session and 3-day in-person training
    • Digital course materials via the EPP Online Learning Platform, plus additional tools and resources
    • Daily coffee breaks and lunches during the training
    • Networking dinner with participants and trainers on day 2
    • Official certification upon successful completion of the online exam
    • 1:1 Coaching Session with Trainer (Optional) 

    Download the brochure to explore the full learning journey!

    Our Participant Profile

    The Certified Pricing Executive (CPEx) program is specifically designed for seasoned pricing managers and pricing leaders aspiring to elevate their mastery across core pricing competencies and lead impactful value monetization within their organizations.

    This advanced course is most beneficial for:

    • Senior pricing professionals with over 3 years of dedicated experience in pricing.
    • Pricing leaders' intent on furthering their development to effectively navigate and lead complex value monetization initiatives.
    • Executives and directors committed to driving growth and profitability through advanced pricing strategies and prepared to engage in a focused, executive-level learning experience.

    Certification

    Completing the CPEx B2B program and exam proves your ability to master pricing concepts and apply them in real business situations. It’s a milestone that highlights your expertise, credibility, and commitment to professional growth.

    You’ll receive an official certificate, a recognition you can showcase in formal settings and across professional networks.

    • Recognized proof of expertise
    • Stronger professional credibility
    • Greater career opportunities


  • EPP's Certified Pricing Executive (CPEx) Program is designed for leaders aiming for mastery in value monetization. Tailored explicitly for executive leadership, this program provides a detailed roadmap designed to boost your command over value strategies steering you toward value innovation.  

    You will progress, engage, and benchmark with our CPEX faculty and pricing peers, solidifying and advancing your pricing proficiency and acumen. 

    LEARNING JOURNEY

    The Pricing Framework

    • Reflect on your organizational pricing maturity using the EPP Pricing Maturity Assessment.
    • Define actionable pricing goals for the next 12 months.

    Pricing Strategy

    • Learn how to define and articulate a coherent pricing strategy aligned with your business objectives.
    • Understand competitive pricing dynamics and determine your organization’s position as a leader, follower, or challenger.
    • Acquire the skills to establish and use competitive pricing intelligence effectively.
    • Grasp the fundamental concepts of effective pricing and apply them to your pricing strategies.

    Installing a Value Strategy

    • Lead the transition by deploying a true value strategy.
    • Equip yourself with leadership techniques to drive the change needed in your organization.
    • Understand how to embed value-based pricing into the innovation cycle.
    • Explore pricing strategies that support the digital buying process.

    AI, Data & Pricing Technology

    • Learn to leverage technology to automate and optimize pricing decisions.
    • Gain insights into predictive pricing analytics for B2B contexts.
    • Build a compelling business case for adopting pricing software.
    • Lead the successful implementation of pricing software and its integration with business processes.
    • Understand the implications of artificial intelligence for the evolution of pricing.

    Leading the Pricing Organization

    • Identify and establish the optimal operating model for your pricing team.
    • Organize your pricing team to improve efficiency and effectiveness.
    • Support professional development and build a strong pricing culture.
    • Understand the importance of negotiation skills within a pricing team.
    • Learn how to navigate change successfully.
    • Establish effective pricing governance.

    Price Performance Management & KPIs

    • Select meaningful pricing KPIs.
    • Balance leading and lagging indicators.
    • Measure price realization, discount leakage, and value capture.
    • Monitor sales adoption and transformation progress.
    • Establish effective governance and performance review routines.
    • Avoid creating an overly complex KPI landscape.

    How to Act in Price Wars

    • Learn how to prevent a price war before it begins.
    • Understand when and how to compete in a price war when it cannot be avoided.
    • Develop an approach for exiting a price war while limiting damage.

    The Role of the CEO in Pricing

    • Explore the CEO’s role in pricing, from creating awareness to setting goals.
    • Review the key pricing responsibilities of a CEO.
    • Understand how to drive change by instilling pricing discipline.

    Innovative Monetization Strategies

    • Discover how innovative monetization models can create competitive advantage.
    • See how value pricing makes a difference in practice.
    • Understand the logic of psychological pricing.

    Increase Prices with Success

    • Learn how to increase value and prices together.
    • Understand how to increase prices while providing less value.
    • Explore surcharges and other advanced pricing approaches.

    Value Monetization Roadmap

    • Design an actionable 12-month pricing strategy focused on execution and results.
    • Prepare for certification while consolidating your expertise in pricing strategy and implementation.

    Discover more - download the full program!

  • Avatar

    Daniel Lindner
    Managing Director | Accenture

    Daniel is a Managing Director in Pricing & Commercial Strategy at Accenture, helping leading B2B companies unlock sustainable margin growth through price differentiation, gross-to-net optimization and AI-powered pricing. Based in Mannheim, he brings 15+ years of strategy consulting experience, combining deep pricing expertise with hands-on execution across industries including high tech, chemicals, and industrial manufacturing. He has been a passionate speaker and trainer at EPP for many years.

     

    Avatar

    Polina Pavlova
    Strategy Senior Manager | Accenture

    Polina is a Strategy Senior Manager in the European Pricing Team at Accenture with a track record of >25 pricing projects across the chemicals, industrial, and consumer goods sectors. Polina’s expertise spans pricing transformation (B2C and B2B), revenue growth management, and digital enablement, underpinned by advanced skills in data analysis and process design. Throughout her career at Accenture, Polina has led transformation initiatives end-to-end from pricing strategy to large-scale global pricing & CPQ rollouts. She enjoys working at the intersection of business and technology, turning ambitious pricing ideas into tangible results.

    Avatar

    Marcus F. Demmelmair
    Managing Director | Accenture

    Dr. Marcus is Managing Director at Accenture Strategy, where he focuses on helping organizations unlock sustainable growth through pricing, commercial excellence, and value‑driven transformation. Marcus works closely with senior executives to design and scale commercial strategies that improve revenue quality, margin performance, and go‑to‑market effectiveness. He brings deep experience in pricing strategy, commercial operating models, and end‑to‑end value realization, supporting clients in translating strategic ambition into measurable business outcomes. Marcus is particularly passionate about leveraging data, AI, and technology to enable smarter pricing and long‑term competitive advantage.

    Avatar

    Danilo Zatta
    Senior Partner | Implement Consulting Group

    Danilo is one of the world’s leading advisors and thought leader in the field of Pricing and TopLine Excellence. As a management consultant for more than 25 years, he advises and coaches many of the world’s best-known organizations. He has led hundreds of projects both at national and global level for multinationals, small and medium-sized companies as well as investment funds. 
    Dan has also written 20 books including The Pricing Model Revolution (Wiley, 2022), an international best seller translated in several languages. He also acts as keynote speaker at conferences, events, associations, and at leading universities. Additionally, he supports several CEOs of leading companies as personal topline coach. 

    Avatar

    Ludwig Göbl
    Strategy Senior Manager | Accenture

    Ludwig Göbl is a Strategy Senior Manager in the European Pricing Team at Accenture, specializing in value-driven pricing transformation for B2B organizations. He combines pricing strategy with advanced analytics to unlock quick wins and sustainable margin improvement. His work spans the design and implementation of pricing models, from strategic frameworks to practical enablement of pricing software. He focuses on delivering pragmatic, data-backed solutions that translate directly into measurable business impact.

  • Dates & Fees

    Start : 20 Oct 2026 at 09:00
    Duration : 3 days
    Location : Barcelona (The Hoxton, Poblenou)
    Fees : €4495.00

    Discounts

    Joining the CPEx program as a team, or with your pricing colleagues, offers additional benefits such as team alignment, reflection, and fruitful discussions.

    We understand that and provide group rates to facilitate your peer learning.

    • €4495 full training fee
    • 15 % discount on a team registration of 2
    • 25 % discount on a team registration of 3 and more 
    • 20 % discount for our CPM Alumni
    • €300 discount for EPP Prime Members

    * fees per participant

     

    Hotel info

    Venue:
    The Hoxton, Poblenou, Barcelona, Spain
    Av. Diagonal, 205, Sant Martí, 08018 Barcelona

    Located in Barcelona’s vibrant Poblenou district, the venue is well connected to the city centre by public transport and within easy reach of key business and leisure areas. The hotel offers modern meeting facilities and a lively setting with restaurants and rooftop spaces on site.

    For additional venue details or logistical support, please feel free to contact marta.amaral@pricingplatform.com


    • Please note that the program fee does not include travel expenses, accommodation, individually organized dinners and other incidentals.
    • VAT shall apply at prevailing rates according to local (country of training) laws and regulations.
    • We try to negotiate special hotel rates if possible - please ask the hotel for the best rates.
    • If you have special requests, please connect with academy@pricingplatform.com
    • Please note that EPP reserves the right to cancel or postpone events/sessions, or alter the country, location or venue in case of force-majeur, unforeseen circumstances, or if minimum registration numbers are not met. In case of such cancellation, postponement or alteration by EPP, registrants will receive a rollover credit for attendance at the rescheduled sessions.
    • For more information we refer to our Terms and Conditions.
Certified Pricing Executive - Fall Edition 2026
Register Register Group Brochure

  • Overview

    The Certified Pricing Executive (CPEx) Program is specifically designed for Executive Leadership, focusing on advanced aspects of pricing and emphasizing Value Monetization.

    This certified program provides participants with a comprehensive understanding of pricing strategies and optimization techniques. Combining theoretical knowledge with practical application, the program equips professionals with the tools needed to drive impactful pricing initiatives and deliver measurable results within their organizations.

    The learning journey is organized into three key phases:

    • Kick-Off Session: A virtual session where trainers meet the participants and analyze the PMI based on their previously submitted responses. This ensures the training is tailored to address specific objectives and expectations effectively | October 14
    • Onsite Training: An immersive 3-day in-person program covering all critical aspects of pricing excellence, equipping participants with the skills and knowledge needed to lead impactful pricing initiatives.
    • 1:1 Session (Optional): Participants can schedule an individual session with a trainer of their choice to address personalized topics or challenges.

    This structured approach ensures a comprehensive and customized learning experience tailored to meet both individual and organizational needs.

    Registration Includes: 

    • Access to the virtual session and 3-day in-person training
    • Digital course materials via the EPP Online Learning Platform, plus additional tools and resources
    • Daily coffee breaks and lunches during the training
    • Networking dinner with participants and trainers on day 2
    • Official certification upon successful completion of the online exam
    • 1:1 Coaching Session with Trainer (Optional) 

    Download the brochure to explore the full learning journey!

    Our Participant Profile

    The Certified Pricing Executive (CPEx) program is specifically designed for seasoned pricing managers and pricing leaders aspiring to elevate their mastery across core pricing competencies and lead impactful value monetization within their organizations.

    This advanced course is most beneficial for:

    • Senior pricing professionals with over 3 years of dedicated experience in pricing.
    • Pricing leaders' intent on furthering their development to effectively navigate and lead complex value monetization initiatives.
    • Executives and directors committed to driving growth and profitability through advanced pricing strategies and prepared to engage in a focused, executive-level learning experience.

    Certification

    Completing the CPEx B2B program and exam proves your ability to master pricing concepts and apply them in real business situations. It’s a milestone that highlights your expertise, credibility, and commitment to professional growth.

    You’ll receive an official certificate, a recognition you can showcase in formal settings and across professional networks.

    • Recognized proof of expertise
    • Stronger professional credibility
    • Greater career opportunities


  • EPP's Certified Pricing Executive (CPEx) Program is designed for leaders aiming for mastery in value monetization. Tailored explicitly for executive leadership, this program provides a detailed roadmap designed to boost your command over value strategies steering you toward value innovation.  

    You will progress, engage, and benchmark with our CPEX faculty and pricing peers, solidifying and advancing your pricing proficiency and acumen. 

    LEARNING JOURNEY

    The Pricing Framework

    • Reflect on your organizational pricing maturity using the EPP Pricing Maturity Assessment.
    • Define actionable pricing goals for the next 12 months.

    Pricing Strategy

    • Learn how to define and articulate a coherent pricing strategy aligned with your business objectives.
    • Understand competitive pricing dynamics and determine your organization’s position as a leader, follower, or challenger.
    • Acquire the skills to establish and use competitive pricing intelligence effectively.
    • Grasp the fundamental concepts of effective pricing and apply them to your pricing strategies.

    Installing a Value Strategy

    • Lead the transition by deploying a true value strategy.
    • Equip yourself with leadership techniques to drive the change needed in your organization.
    • Understand how to embed value-based pricing into the innovation cycle.
    • Explore pricing strategies that support the digital buying process.

    AI, Data & Pricing Technology

    • Learn to leverage technology to automate and optimize pricing decisions.
    • Gain insights into predictive pricing analytics for B2B contexts.
    • Build a compelling business case for adopting pricing software.
    • Lead the successful implementation of pricing software and its integration with business processes.
    • Understand the implications of artificial intelligence for the evolution of pricing.

    Leading the Pricing Organization

    • Identify and establish the optimal operating model for your pricing team.
    • Organize your pricing team to improve efficiency and effectiveness.
    • Support professional development and build a strong pricing culture.
    • Understand the importance of negotiation skills within a pricing team.
    • Learn how to navigate change successfully.
    • Establish effective pricing governance.

    Price Performance Management & KPIs

    • Select meaningful pricing KPIs.
    • Balance leading and lagging indicators.
    • Measure price realization, discount leakage, and value capture.
    • Monitor sales adoption and transformation progress.
    • Establish effective governance and performance review routines.
    • Avoid creating an overly complex KPI landscape.

    How to Act in Price Wars

    • Learn how to prevent a price war before it begins.
    • Understand when and how to compete in a price war when it cannot be avoided.
    • Develop an approach for exiting a price war while limiting damage.

    The Role of the CEO in Pricing

    • Explore the CEO’s role in pricing, from creating awareness to setting goals.
    • Review the key pricing responsibilities of a CEO.
    • Understand how to drive change by instilling pricing discipline.

    Innovative Monetization Strategies

    • Discover how innovative monetization models can create competitive advantage.
    • See how value pricing makes a difference in practice.
    • Understand the logic of psychological pricing.

    Increase Prices with Success

    • Learn how to increase value and prices together.
    • Understand how to increase prices while providing less value.
    • Explore surcharges and other advanced pricing approaches.

    Value Monetization Roadmap

    • Design an actionable 12-month pricing strategy focused on execution and results.
    • Prepare for certification while consolidating your expertise in pricing strategy and implementation.

    Discover more - download the full program!

  • Avatar

    Daniel Lindner
    Managing Director | Accenture

    Daniel is a Managing Director in Pricing & Commercial Strategy at Accenture, helping leading B2B companies unlock sustainable margin growth through price differentiation, gross-to-net optimization and AI-powered pricing. Based in Mannheim, he brings 15+ years of strategy consulting experience, combining deep pricing expertise with hands-on execution across industries including high tech, chemicals, and industrial manufacturing. He has been a passionate speaker and trainer at EPP for many years.

     

    Avatar

    Polina Pavlova
    Strategy Senior Manager | Accenture

    Polina is a Strategy Senior Manager in the European Pricing Team at Accenture with a track record of >25 pricing projects across the chemicals, industrial, and consumer goods sectors. Polina’s expertise spans pricing transformation (B2C and B2B), revenue growth management, and digital enablement, underpinned by advanced skills in data analysis and process design. Throughout her career at Accenture, Polina has led transformation initiatives end-to-end from pricing strategy to large-scale global pricing & CPQ rollouts. She enjoys working at the intersection of business and technology, turning ambitious pricing ideas into tangible results.

    Avatar

    Marcus F. Demmelmair
    Managing Director | Accenture

    Dr. Marcus is Managing Director at Accenture Strategy, where he focuses on helping organizations unlock sustainable growth through pricing, commercial excellence, and value‑driven transformation. Marcus works closely with senior executives to design and scale commercial strategies that improve revenue quality, margin performance, and go‑to‑market effectiveness. He brings deep experience in pricing strategy, commercial operating models, and end‑to‑end value realization, supporting clients in translating strategic ambition into measurable business outcomes. Marcus is particularly passionate about leveraging data, AI, and technology to enable smarter pricing and long‑term competitive advantage.

    Avatar

    Danilo Zatta
    Senior Partner | Implement Consulting Group

    Danilo is one of the world’s leading advisors and thought leader in the field of Pricing and TopLine Excellence. As a management consultant for more than 25 years, he advises and coaches many of the world’s best-known organizations. He has led hundreds of projects both at national and global level for multinationals, small and medium-sized companies as well as investment funds. 
    Dan has also written 20 books including The Pricing Model Revolution (Wiley, 2022), an international best seller translated in several languages. He also acts as keynote speaker at conferences, events, associations, and at leading universities. Additionally, he supports several CEOs of leading companies as personal topline coach. 

    Avatar

    Ludwig Göbl
    Strategy Senior Manager | Accenture

    Ludwig Göbl is a Strategy Senior Manager in the European Pricing Team at Accenture, specializing in value-driven pricing transformation for B2B organizations. He combines pricing strategy with advanced analytics to unlock quick wins and sustainable margin improvement. His work spans the design and implementation of pricing models, from strategic frameworks to practical enablement of pricing software. He focuses on delivering pragmatic, data-backed solutions that translate directly into measurable business impact.

  • Dates & Fees

    Start : 20 Oct 2026 at 09:00
    Duration : 3 days
    Location : Barcelona (The Hoxton, Poblenou)
    Fees : €4495

    Discounts

    Joining the CPEx program as a team, or with your pricing colleagues, offers additional benefits such as team alignment, reflection, and fruitful discussions.

    We understand that and provide group rates to facilitate your peer learning.

    • €4495 full training fee
    • 15 % discount on a team registration of 2
    • 25 % discount on a team registration of 3 and more 
    • 20 % discount for our CPM Alumni
    • €300 discount for EPP Prime Members

    * fees per participant

     

    Hotel info

    Venue:
    The Hoxton, Poblenou, Barcelona, Spain
    Av. Diagonal, 205, Sant Martí, 08018 Barcelona

    Located in Barcelona’s vibrant Poblenou district, the venue is well connected to the city centre by public transport and within easy reach of key business and leisure areas. The hotel offers modern meeting facilities and a lively setting with restaurants and rooftop spaces on site.

    For additional venue details or logistical support, please feel free to contact marta.amaral@pricingplatform.com


    • Please note that the program fee does not include travel expenses, accommodation, individually organized dinners and other incidentals.
    • VAT shall apply at prevailing rates according to local (country of training) laws and regulations.
    • We try to negotiate special hotel rates if possible - please ask the hotel for the best rates.
    • If you have special requests, please connect with academy@pricingplatform.com
    • Please note that EPP reserves the right to cancel or postpone events/sessions, or alter the country, location or venue in case of force-majeur, unforeseen circumstances, or if minimum registration numbers are not met. In case of such cancellation, postponement or alteration by EPP, registrants will receive a rollover credit for attendance at the rescheduled sessions.
    • For more information we refer to our Terms and Conditions.

See what our clients and partners are saying about CPM

Global Pricing Manager
Sezai Turkmen
Nutreco
Pricing is like an endless ocean with full of opportunities and challenges and EPP teaches both unique and conventi...
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Senior Pricing Manager
Thomas Tang
Philips Healthcare
“EPP facilitated a really good CPM training based on the EPP Book 'Crossing the Pricing Chasm: Pricing Maturity Pla...
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Lei Wang PhD
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The CPM Pharma is an excellent training program offered by EPP. It has very broad coverage of topics related to pri...
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I took the CPM 2 Advance Program in Lisbon at the end of 2019. The level 2 program helps you establish your company...
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Linda Thalmüller
FresenIus medical Care

Great experience, relevant insight backed up with sound practical  experience of trainers that makes you reflect.

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Roche
The EPP CPM Program provides well balance of theoretical and practical knowledge on Pharma pricing. It is great opp...
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I found the CPM Pharma course a very complete, inspiring and structured opportunity to lay the fundamentals for exc...
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The CPM certification programme made me realize that in the stage DTG is in, I needed to see Pricing as a project. ...
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The CPM Program provides great insights and best practices for pricing through a group of knowledgeable speakers.  ...
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Tobias Happel
Philips Healthcare
Value based pricing was a topic where we really needed to make progress as a company, otherwise we would end up in ...
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Mounib Jaballah
LFB
I appreciated the CPM®_level2 programme as it was oriented on “how we can avoid margin leakage?”.  Really result an...
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Federico Boccardo
Aliaxis
Before joining the Certiffied Pricing Manager Program my organisation didn’t have a defined view on its pricing mat...
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David Martinsson
Husqvarna Construction Products
For me this certification programme was really valuable. !  Especially to get the opportunity to get a deeper insig...
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Debbie van Birgelen
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"I highly recommend the CPM program, not only is the content, and expertise of the speakers excellent, but particip...
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Steve Pierson
Philips Diagnostic Imaging
"The EPP CPM Programme provides a structured approach for addressing pricing challenges. I believe that this approa...
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