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Certified Pricing Manager - B2B - Fall Edition

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  • Overview

    The Certified Pricing Manager (CPM) B2B program is designed as a comprehensive and practical training for pricing professionals and is considered the roadmap to master all core pricing excellence processes.

    The learning journey is structured into two key phases:

    • Virtual Sessions: Two interactive 2-hour virtual sessions to build foundational knowledge and set the stage for the program.
    • Onsite Program: A focused 3-day in-person experience covering critical pricing topics, equipping participants with essential pricing optimization knowledge and skills.

    This blended approach focuses on critical pricing topics, providing participants with essential knowledge and skills in pricing optimization. The program prepares you to develop and implement a customized roadmap, enabling you to successfully lead margin optimization projects within your organization. It serves as a comprehensive guide to mastering core pricing excellence processes, ensuring you’re equipped to apply these concepts effectively in real-world scenarios.

    ______________________________________________________________

    What’s included in your training experience:

    • Access to the virtual sessions and the full 3-day in-person training
    • Digital course materials via the EPP Online Learning Platform, plus additional tools and resources
    • Daily coffee breaks and lunches during the training
    • Networking dinner with participants and trainers on day 1
    • Official certification upon successful completion of the online exam

    Download the full program to discover more!

    Our Participant Profile

    The Certified Pricing Manager (CPM) program is ideal for professionals engaged in the multifaceted aspects of pricing, revenue management, growth initiatives, and process optimization.

    The program is tailored for:

      • Professionals with 3 months to 3 years of experience in pricing, seeking to solidify their knowledge and skills.
      • Business professionals with over 5 years of experience and a solid understanding of business operations, including finance, sales, and marketing.

    Certification

    After completing our interactive on-site certification training, participants are invited to undertake an online certification exam for the Certified Pricing Manager B2B. This exam rigorously evaluates your understanding of essential concepts and your ability to apply this knowledge in practical, real-world situations. Successfully passing the exam not only demonstrates your grasp of the material but also reflects your dedication to achieving excellence. Earning the CPM B2B certification marks a significant milestone in your professional development, opening doors to enhanced career opportunities and industry recognition.

    Upon successfully finishing the program, you will receive a digital certificate as ‘Certified Pricing Manager B2B’ from EPP Pricing Platform, symbolizing your achievement and expertise.

    CPMB2B Certificate

     

  • EPP's Certified Pricing Manager (CPM) Program is designed to enhance and demonstrate your mastery of the art and science of pricing. It provides a robust roadmap and skill set designed to ensure you master pricing excellence. As you progress, engage and benchmark with our faculty and pricing peers, solidifying and advancing your pricing proficiency and acumen.

    Program Modules:

    Module 1: Your Pricing Excellence Roadmap 

    • Learn about the EPP Pricing Maturity Model and a proven roadmap to pricing excellence 
    • Apply your 8 vital pricing projects to install transactional control 
    • Assess your own organizational pricing maturity 
    • Define your pricing aspirations for the next 12 months 
    • Explain the EPP Value Monetization and Pricing Excellence Framework 

    Module 2: Pricing Strategy 

    • Linking your pricing strategy to your organization strategy 
    • Introducing the pricing process framework 
    • Introducing the price waterfall 
    • Key elements for pricing success: visibility, capabilities, controls, leadership 
    • Defining and documenting your business model 
    • 3 Key price drivers: value, competition, cost 
    • Price drivers linkage to 'price games' 
    • Price Elasticity and Pricing Strategy 
    • Understand when to be a price leader, follower, or challenger 
    • Monetization Strategies: capturing value from innovation 

    Module 3: Price Setting 

    • Learn the process to set a value-based price 
    • Understand foundational pricing concepts: price segmentation, value mapping, and price sensitivity 
    • Using Economic Value Calculations to set prices 
    • Ensuring price alignment across your product portfolio and customers 
    • Communicating value and prices effectively 
    • Setting price corridors to support price exception management 
    • Minimizing the impact of parallel trade 

    Module 4: Channel Pricing & Commercial Policy 

    • Understand channel management basics 
    • Acquire the skills to design your price waterfall 
    • Design your effective discount and surcharge policy 
    • Learn how to do a commercial policy review 
    • Install commercial terms 

    Module 5: Price Guidance and Execution 

    • Learn to implement price guidance with floor/target prices (f/channels and segments) 
    • Prepare and implement a list price change 
    • Learn how to increase prices effectively 
    • Install guardrails and price exception management processes 

    Module 6: Price Reviews 

    • Establish a process and routine for reviewing prices to ensure transactional control and market adaptability 
    • Install your pricing KPI’s 
    • Identify essential controls for pricing compliance and error minimization 
    • Gain understanding of systems and processes that maintain pricing integrity and regulatory adherence 

    Module 7: Pricing analytics & Reporting 

    • Install your vital pricing, revenue and margin analytics 
    • Price band analysis 
    • Profitability analysis 
    • Price waterfalls 
    • Portfolio analysis 
    • Explore AI in Pricing 

    Module 8: Starting Margin Improvement Projects & Your roadmap to Pricing Excellence 

    • Drive pricing performance and profitability improvements projects 
    • Correct obvious price leakages in your portfolio 
    • Correct obvious margin leakages in your portfolio 
    • Correct obvious margin leakages in your customer portfolio 
    • Create a 12-month roadmap for your pricing reports and margin improvement projects with a focus on execution and results 

     

  • Avatar

    Ian Tidswell
    Experienced Independent Consultant | Co-Founder Ideal Price

    Dr. Ian Tidswell has 20 years of B2B pricing experience across a range of industries, from startups to world-leading enterprises, as a consultant, operator, leader and coach.  Today, he trains, advises, and coaches some of the world's most innovative companies across a wide range of industries, helping them develop pricing architectures that enable them to meet their commercial goals. Ian, formerly a McKinsey consultant, started his pricing journey at Vendavo and then led a pricing transformation at Medtronic before becoming the head of pricing for Syngenta.  He has been a trainer for EPP (including the CPM2 & 3, Channel Pricing and MedTech programs) for the last 6 years, and is based in Basel, Switzerland.  

    “I value and enjoy the CPM training programs.  For anyone starting their pricing journey or wanting to move up to the next level, the programs offer a unique combination of theory and best practices, along with hands-on exercises that help participants map out their pricing initiatives confidently. Personally, I very much enjoy learning about the participants' companies and pricing experiences (a key part of the program value is the networking and exchange of experience.  Often my relationship with the participants continues well after the training and projects are completed.” 

    Avatar

    Diana Coelho
    Founder & Lead Consultant at HOLDEE GmbH

    Diana brings 15 years of experience as a management consultant in Commercial Excellence. Her experience comes from being an in-house consultant for manufacturing companies and for a leading consulting firm. Key expertise areas are Pricing, Revenue & Profitability Management, Customer Segmentation, Market Assessment and Commercial Analytics. As part of two major Pricing Transformation journeys, Diana has spent five years designing and managing B2B Pricing processes, which included: designing and implementing centralized pricing processes and systems; managing pricing operations; seeking margin improvement opportunities through cross functional projects. Diana has successfully managed teams up to 16 people, both as line manager and as project lead, locally and in remote setups and across countries. She has extensive experience in facilitating workshops, orchestrating work towards deliverables and managing stakeholders. 

    “CPM is a hands on program where participants have access to classroom education while applying it to their reality right away. The fruitful discussion in the room, plus the project charter achieved by the end of the week ensures actionable insights are taken back to the day to day work.” 

  • Dates & Fees

    Start : 28 Oct 2025 at 09:00
    Duration : 3 days
    Location : Barcelona (H10 Casanova Hotel, Barcelona)
    Fees : €4995.00

    Discounts

    Joining the CPM program as a team, or with your pricing colleagues, offers additional benefits such as team alignment, reflection, and fruitful discussions.

    We understand that and provide group rates to facilitate your peer learning.

    • 4995 € full training fee
    • 15 % discount on a team registration of 2
    • 20 % discount on a team registration of 3 and more 
    • 20 % discount for our CPM Alumni
    • €300 discount for EPP Prime Members

     

    Hotel info



    The training will take place at the Hotel H10 Casanova, Barcelona.

    You can currently enjoy a 15% discount on accommodation. To make your reservation, please click this LINK  and use the promo code SUMMERH10.

    For further information about the venue, please contact Francisco Porcel at francisco.porcel@pricingplatform.com.

     


    • Please note that the program fee does not include travel expenses, accommodation, individually organized dinners and other incidentals.
    • VAT shall apply at prevailing rates according to local (country of training) laws and regulations.
    • We try to negotiate special hotel rates if possible - please ask the hotel for the best rates.
    • If you have special requests, please connect with academy@pricingplatform.com
    • Please note that EPP reserves the right to cancel or postpone events/sessions, or alter the country, location or venue in case of force-majeur, unforeseen circumstances, or if minimum registration numbers are not met. In case of such cancellation, postponement or alteration by EPP, registrants will receive a rollover credit for attendance at the rescheduled sessions.
    • For more information we refer to our Terms and Conditions.
Certified Pricing Manager - B2B - Fall Edition
Register Register Group Brochure

  • Overview

    The Certified Pricing Manager (CPM) B2B program is designed as a comprehensive and practical training for pricing professionals and is considered the roadmap to master all core pricing excellence processes.

    The learning journey is structured into two key phases:

    • Virtual Sessions: Two interactive 2-hour virtual sessions to build foundational knowledge and set the stage for the program.
    • Onsite Program: A focused 3-day in-person experience covering critical pricing topics, equipping participants with essential pricing optimization knowledge and skills.

    This blended approach focuses on critical pricing topics, providing participants with essential knowledge and skills in pricing optimization. The program prepares you to develop and implement a customized roadmap, enabling you to successfully lead margin optimization projects within your organization. It serves as a comprehensive guide to mastering core pricing excellence processes, ensuring you’re equipped to apply these concepts effectively in real-world scenarios.

    ______________________________________________________________

    What’s included in your training experience:

    • Access to the virtual sessions and the full 3-day in-person training
    • Digital course materials via the EPP Online Learning Platform, plus additional tools and resources
    • Daily coffee breaks and lunches during the training
    • Networking dinner with participants and trainers on day 1
    • Official certification upon successful completion of the online exam

    Download the full program to discover more!

    Our Participant Profile

    The Certified Pricing Manager (CPM) program is ideal for professionals engaged in the multifaceted aspects of pricing, revenue management, growth initiatives, and process optimization.

    The program is tailored for:

      • Professionals with 3 months to 3 years of experience in pricing, seeking to solidify their knowledge and skills.
      • Business professionals with over 5 years of experience and a solid understanding of business operations, including finance, sales, and marketing.

    Certification

    After completing our interactive on-site certification training, participants are invited to undertake an online certification exam for the Certified Pricing Manager B2B. This exam rigorously evaluates your understanding of essential concepts and your ability to apply this knowledge in practical, real-world situations. Successfully passing the exam not only demonstrates your grasp of the material but also reflects your dedication to achieving excellence. Earning the CPM B2B certification marks a significant milestone in your professional development, opening doors to enhanced career opportunities and industry recognition.

    Upon successfully finishing the program, you will receive a digital certificate as ‘Certified Pricing Manager B2B’ from EPP Pricing Platform, symbolizing your achievement and expertise.

    CPMB2B Certificate

     

  • EPP's Certified Pricing Manager (CPM) Program is designed to enhance and demonstrate your mastery of the art and science of pricing. It provides a robust roadmap and skill set designed to ensure you master pricing excellence. As you progress, engage and benchmark with our faculty and pricing peers, solidifying and advancing your pricing proficiency and acumen.

    Program Modules:

    Module 1: Your Pricing Excellence Roadmap 

    • Learn about the EPP Pricing Maturity Model and a proven roadmap to pricing excellence 
    • Apply your 8 vital pricing projects to install transactional control 
    • Assess your own organizational pricing maturity 
    • Define your pricing aspirations for the next 12 months 
    • Explain the EPP Value Monetization and Pricing Excellence Framework 

    Module 2: Pricing Strategy 

    • Linking your pricing strategy to your organization strategy 
    • Introducing the pricing process framework 
    • Introducing the price waterfall 
    • Key elements for pricing success: visibility, capabilities, controls, leadership 
    • Defining and documenting your business model 
    • 3 Key price drivers: value, competition, cost 
    • Price drivers linkage to 'price games' 
    • Price Elasticity and Pricing Strategy 
    • Understand when to be a price leader, follower, or challenger 
    • Monetization Strategies: capturing value from innovation 

    Module 3: Price Setting 

    • Learn the process to set a value-based price 
    • Understand foundational pricing concepts: price segmentation, value mapping, and price sensitivity 
    • Using Economic Value Calculations to set prices 
    • Ensuring price alignment across your product portfolio and customers 
    • Communicating value and prices effectively 
    • Setting price corridors to support price exception management 
    • Minimizing the impact of parallel trade 

    Module 4: Channel Pricing & Commercial Policy 

    • Understand channel management basics 
    • Acquire the skills to design your price waterfall 
    • Design your effective discount and surcharge policy 
    • Learn how to do a commercial policy review 
    • Install commercial terms 

    Module 5: Price Guidance and Execution 

    • Learn to implement price guidance with floor/target prices (f/channels and segments) 
    • Prepare and implement a list price change 
    • Learn how to increase prices effectively 
    • Install guardrails and price exception management processes 

    Module 6: Price Reviews 

    • Establish a process and routine for reviewing prices to ensure transactional control and market adaptability 
    • Install your pricing KPI’s 
    • Identify essential controls for pricing compliance and error minimization 
    • Gain understanding of systems and processes that maintain pricing integrity and regulatory adherence 

    Module 7: Pricing analytics & Reporting 

    • Install your vital pricing, revenue and margin analytics 
    • Price band analysis 
    • Profitability analysis 
    • Price waterfalls 
    • Portfolio analysis 
    • Explore AI in Pricing 

    Module 8: Starting Margin Improvement Projects & Your roadmap to Pricing Excellence 

    • Drive pricing performance and profitability improvements projects 
    • Correct obvious price leakages in your portfolio 
    • Correct obvious margin leakages in your portfolio 
    • Correct obvious margin leakages in your customer portfolio 
    • Create a 12-month roadmap for your pricing reports and margin improvement projects with a focus on execution and results 

     

  • Avatar

    Ian Tidswell
    Experienced Independent Consultant | Co-Founder Ideal Price

    Dr. Ian Tidswell has 20 years of B2B pricing experience across a range of industries, from startups to world-leading enterprises, as a consultant, operator, leader and coach.  Today, he trains, advises, and coaches some of the world's most innovative companies across a wide range of industries, helping them develop pricing architectures that enable them to meet their commercial goals. Ian, formerly a McKinsey consultant, started his pricing journey at Vendavo and then led a pricing transformation at Medtronic before becoming the head of pricing for Syngenta.  He has been a trainer for EPP (including the CPM2 & 3, Channel Pricing and MedTech programs) for the last 6 years, and is based in Basel, Switzerland.  

    “I value and enjoy the CPM training programs.  For anyone starting their pricing journey or wanting to move up to the next level, the programs offer a unique combination of theory and best practices, along with hands-on exercises that help participants map out their pricing initiatives confidently. Personally, I very much enjoy learning about the participants' companies and pricing experiences (a key part of the program value is the networking and exchange of experience.  Often my relationship with the participants continues well after the training and projects are completed.” 

    Avatar

    Diana Coelho
    Founder & Lead Consultant at HOLDEE GmbH

    Diana brings 15 years of experience as a management consultant in Commercial Excellence. Her experience comes from being an in-house consultant for manufacturing companies and for a leading consulting firm. Key expertise areas are Pricing, Revenue & Profitability Management, Customer Segmentation, Market Assessment and Commercial Analytics. As part of two major Pricing Transformation journeys, Diana has spent five years designing and managing B2B Pricing processes, which included: designing and implementing centralized pricing processes and systems; managing pricing operations; seeking margin improvement opportunities through cross functional projects. Diana has successfully managed teams up to 16 people, both as line manager and as project lead, locally and in remote setups and across countries. She has extensive experience in facilitating workshops, orchestrating work towards deliverables and managing stakeholders. 

    “CPM is a hands on program where participants have access to classroom education while applying it to their reality right away. The fruitful discussion in the room, plus the project charter achieved by the end of the week ensures actionable insights are taken back to the day to day work.” 

  • Dates & Fees

    Start : 28 Oct 2025 at 09:00
    Duration : 3 days
    Location : Barcelona (H10 Casanova Hotel, Barcelona)
    Fees : €4995.00

    Discounts

    Joining the CPM program as a team, or with your pricing colleagues, offers additional benefits such as team alignment, reflection, and fruitful discussions.

    We understand that and provide group rates to facilitate your peer learning.

    • 4995 € full training fee
    • 15 % discount on a team registration of 2
    • 20 % discount on a team registration of 3 and more 
    • 20 % discount for our CPM Alumni
    • €300 discount for EPP Prime Members

     

    Hotel info



    The training will take place at the Hotel H10 Casanova, Barcelona.

    You can currently enjoy a 15% discount on accommodation. To make your reservation, please click this LINK  and use the promo code SUMMERH10.

    For further information about the venue, please contact Francisco Porcel at francisco.porcel@pricingplatform.com.

     


    • Please note that the program fee does not include travel expenses, accommodation, individually organized dinners and other incidentals.
    • VAT shall apply at prevailing rates according to local (country of training) laws and regulations.
    • We try to negotiate special hotel rates if possible - please ask the hotel for the best rates.
    • If you have special requests, please connect with academy@pricingplatform.com
    • Please note that EPP reserves the right to cancel or postpone events/sessions, or alter the country, location or venue in case of force-majeur, unforeseen circumstances, or if minimum registration numbers are not met. In case of such cancellation, postponement or alteration by EPP, registrants will receive a rollover credit for attendance at the rescheduled sessions.
    • For more information we refer to our Terms and Conditions.

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