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  • Overview

    This 2-day training offers a comprehensive foundation in pricing processes, strategies, and tactics. Participants will gain insights into both traditional and innovative price-setting methods, enabling them to enhance their pricing maturity and improve margins.

    • Pricing Processes and Strategies: Learn and reflect on the fundamental pricing processes and strategies to build a strong pricing foundation.
    • Defining Your Pricing Roadmap: Develop a personalized roadmap to improve pricing and achieve margin enhancement.
    • Price-Setting Methods: Explore classic and innovative methods for setting prices and understand their impact.
    • Handling Price Pressure: Identify factors causing price pressure and learn strategies to manage them effectively.
    • Interactive Case Studies: Engage with real-life cases and practical exercises to apply learned concepts.
    • Peer Learning and Discussion: Share experiences, ask questions, and benefit from peer learning to deepen your understanding.

    Our Participant Profile

    Target Audience:

    • Pricing professionals at all levels
    • Product managers & marketers
    • Key account managers and sales managers
    • Finance and controlling professionals working within/ with Marketing and/or Sales

    This training is targeted at the following environments/sectors:

    All industries and sectors are welcome – we offer a holistic view as often practices are interchangeable and we can all learn from each other. This includes traditional industries learning from more innovative industries (e.g. SaaS) and vice versa.

    In fact, it’s for everyone who wants to gain a solid basis in pricing or spice up their pricing skills in an intensive 2-day training.

     

  • Build a firm base for the ins and outs of pricing processes, strategies, and tactics. Learn, discuss, and reflect on how to increase your and your organization’s pricing maturity while working through the basics to define your own roadmap to realize margin improvement. 

     

    LEARNING JOURNEY

    Master the art of pricing to drive profitability, gain a competitive edge, and achieve business success.

    1. The importance and impact of pricing

    • Gain a comprehensive understanding of the significance of pricing in business and its role in shaping a company's profitability and success.
    • Examine case studies and real-world examples to illustrate the impact of pricing decisions on both businesses and consumers.
    • Learn how pricing can be used as a competitive advantage and a tool for achieving specific business objectives.

    2. The roadmap to pricing excellence

    • Reflect on a structured approach to pricing by learning about key steps, challenges, and the need for ongoing development.
    • Create your roadmap for implementing pricing excellence, including goal setting and key performance indicators (KPIs).

    3. Gaining transactional control

    • Understand how to regularly review insights from your data is one of the most powerful pricing tools you can use to have effective control and identify areas of improvement.

    4. Installing your pricing policy

    • Explore various pricing strategies and their implications for revenue generation and market positioning.
    • Explore the concept of value-based pricing and how to align pricing strategies with customer perceptions of value.

    5. Closing the knowledge gap - the pricing toolbox

    • Understand how to conduct pricing research and analysis to make data-driven pricing decisions.
    • Identify common pricing challenges and how to address them, including pricing pressure, competition, and market changes.

    6. Price getting

    • Deep dive into the price waterfall to understand how discounts, rebates, and other incentives can align channel behavior with your own goals.
    • Remember how homus economicus comes into play for pricing decisions.
    • Learn how to avoid price pressure and price wars and how to fight them when fighting is unavoidable.

    7. Wrap-up/lesson learned

    8. Personal action plan

  • Avatar

    Danilo Zatta, PhD, MBA
    Senior Partner, Implement Consulting Group | Pricing & TopLine Excellence

    Danilo Zatta is one of the world’s leading advisors and thought leaders in the field of Pricing and TopLine Excellence and Senior Partner at Implement Consulting. He advises and coaches many of the world’s best-known organizations.
    The Financial Times defined him as ‘one of the world’s leading pricing minds’. Dan has also been recognized amongst the Top 5 Pricing Thought Leaders on LinkedIn, in the list of the most engaging and impactful pricing thought leaders globally. The Pricing Club defined him as ‘Pricing Gotha’. 


    He has led hundreds of projects both at national and global level for multinationals, small and medium-sized companies as well as investment funds in numerous industries, generating substantial profit increases.  
    Dan has also written 20 books including pricing best sellers like The 10 Rules of Highly Effective Pricing, The Pricing Model Revolution, Smart Parts Pricing, Revenue Growth Management, Pricing Decoded and At the Heart of Leadership.

  • Dates & Fees

    Start : 01 Dec 2026 at 09:00
    Duration : 2 days
    Location : Brussels (Van der Valk hotel - Brussels Airport)
    Fees : €1985.00

    Discounts

    Bring a colleague – receive 15% off the total ticket price for both participants
    Register as a group of 3 or more – enjoy 20% off the total cost for all tickets
    EPP Prime Member – get €150 discount 

    EPP member? Log-in to get your member discount. 
    Find all your benefits in the membership area.

    Hotel info

    Venue:
    Van der Valk Hotel Brussels Airport, Belgium
    Culliganlaan 4b, 1831 Diegem

    For added convenience, the hotel provides a complimentary daily shuttle service to and from Brussels Airport, with a journey time of under 10 minutes.

    Accommodation:
    EPP has secured preferential room rates for participants attending the event.
    To benefit from the special rate booking, please contact reservations@brussels.valk.com directly or reach out to marta.amaral@pricingplatform.com to request the booking reference code.


    • Please note that the program fee does not include travel expenses, accommodation, individually organized dinners and other incidentals.
    • VAT shall apply at prevailing rates according to local (country of training) laws and regulations.
    • We try to negotiate special hotel rates if possible - please ask the hotel for the best rates.
    • If you have special requests, please connect with academy@pricingplatform.com
    • Please note that EPP reserves the right to cancel or postpone events/sessions, or alter the country, location or venue in case of force-majeur, unforeseen circumstances, or if minimum registration numbers are not met. In case of such cancellation, postponement or alteration by EPP, registrants will receive a rollover credit for attendance at the rescheduled sessions.
    • For more information we refer to our Terms and Conditions.

  • Overview

    This 2-day training offers a comprehensive foundation in pricing processes, strategies, and tactics. Participants will gain insights into both traditional and innovative price-setting methods, enabling them to enhance their pricing maturity and improve margins.

    • Pricing Processes and Strategies: Learn and reflect on the fundamental pricing processes and strategies to build a strong pricing foundation.
    • Defining Your Pricing Roadmap: Develop a personalized roadmap to improve pricing and achieve margin enhancement.
    • Price-Setting Methods: Explore classic and innovative methods for setting prices and understand their impact.
    • Handling Price Pressure: Identify factors causing price pressure and learn strategies to manage them effectively.
    • Interactive Case Studies: Engage with real-life cases and practical exercises to apply learned concepts.
    • Peer Learning and Discussion: Share experiences, ask questions, and benefit from peer learning to deepen your understanding.

    Our Participant Profile

    Target Audience:

    • Pricing professionals at all levels
    • Product managers & marketers
    • Key account managers and sales managers
    • Finance and controlling professionals working within/ with Marketing and/or Sales

    This training is targeted at the following environments/sectors:

    All industries and sectors are welcome – we offer a holistic view as often practices are interchangeable and we can all learn from each other. This includes traditional industries learning from more innovative industries (e.g. SaaS) and vice versa.

    In fact, it’s for everyone who wants to gain a solid basis in pricing or spice up their pricing skills in an intensive 2-day training.

     

  • Build a firm base for the ins and outs of pricing processes, strategies, and tactics. Learn, discuss, and reflect on how to increase your and your organization’s pricing maturity while working through the basics to define your own roadmap to realize margin improvement. 

     

    LEARNING JOURNEY

    Master the art of pricing to drive profitability, gain a competitive edge, and achieve business success.

    1. The importance and impact of pricing

    • Gain a comprehensive understanding of the significance of pricing in business and its role in shaping a company's profitability and success.
    • Examine case studies and real-world examples to illustrate the impact of pricing decisions on both businesses and consumers.
    • Learn how pricing can be used as a competitive advantage and a tool for achieving specific business objectives.

    2. The roadmap to pricing excellence

    • Reflect on a structured approach to pricing by learning about key steps, challenges, and the need for ongoing development.
    • Create your roadmap for implementing pricing excellence, including goal setting and key performance indicators (KPIs).

    3. Gaining transactional control

    • Understand how to regularly review insights from your data is one of the most powerful pricing tools you can use to have effective control and identify areas of improvement.

    4. Installing your pricing policy

    • Explore various pricing strategies and their implications for revenue generation and market positioning.
    • Explore the concept of value-based pricing and how to align pricing strategies with customer perceptions of value.

    5. Closing the knowledge gap - the pricing toolbox

    • Understand how to conduct pricing research and analysis to make data-driven pricing decisions.
    • Identify common pricing challenges and how to address them, including pricing pressure, competition, and market changes.

    6. Price getting

    • Deep dive into the price waterfall to understand how discounts, rebates, and other incentives can align channel behavior with your own goals.
    • Remember how homus economicus comes into play for pricing decisions.
    • Learn how to avoid price pressure and price wars and how to fight them when fighting is unavoidable.

    7. Wrap-up/lesson learned

    8. Personal action plan

  • Avatar

    Danilo Zatta, PhD, MBA
    Senior Partner, Implement Consulting Group | Pricing & TopLine Excellence

    Danilo Zatta is one of the world’s leading advisors and thought leaders in the field of Pricing and TopLine Excellence and Senior Partner at Implement Consulting. He advises and coaches many of the world’s best-known organizations.
    The Financial Times defined him as ‘one of the world’s leading pricing minds’. Dan has also been recognized amongst the Top 5 Pricing Thought Leaders on LinkedIn, in the list of the most engaging and impactful pricing thought leaders globally. The Pricing Club defined him as ‘Pricing Gotha’. 


    He has led hundreds of projects both at national and global level for multinationals, small and medium-sized companies as well as investment funds in numerous industries, generating substantial profit increases.  
    Dan has also written 20 books including pricing best sellers like The 10 Rules of Highly Effective Pricing, The Pricing Model Revolution, Smart Parts Pricing, Revenue Growth Management, Pricing Decoded and At the Heart of Leadership.

  • Dates & Fees

    Start : 01 Dec 2026 at 09:00
    Duration : 2 days
    Location : Brussels (Van der Valk hotel - Brussels Airport)
    Fees : €1985

    Discounts

    Bring a colleague – receive 15% off the total ticket price for both participants
    Register as a group of 3 or more – enjoy 20% off the total cost for all tickets
    EPP Prime Member – get €150 discount 

    EPP member? Log-in to get your member discount. 
    Find all your benefits in the membership area.

    Hotel info

    Venue:
    Van der Valk Hotel Brussels Airport, Belgium
    Culliganlaan 4b, 1831 Diegem

    For added convenience, the hotel provides a complimentary daily shuttle service to and from Brussels Airport, with a journey time of under 10 minutes.

    Accommodation:
    EPP has secured preferential room rates for participants attending the event.
    To benefit from the special rate booking, please contact reservations@brussels.valk.com directly or reach out to marta.amaral@pricingplatform.com to request the booking reference code.


    • Please note that the program fee does not include travel expenses, accommodation, individually organized dinners and other incidentals.
    • VAT shall apply at prevailing rates according to local (country of training) laws and regulations.
    • We try to negotiate special hotel rates if possible - please ask the hotel for the best rates.
    • If you have special requests, please connect with academy@pricingplatform.com
    • Please note that EPP reserves the right to cancel or postpone events/sessions, or alter the country, location or venue in case of force-majeur, unforeseen circumstances, or if minimum registration numbers are not met. In case of such cancellation, postponement or alteration by EPP, registrants will receive a rollover credit for attendance at the rescheduled sessions.
    • For more information we refer to our Terms and Conditions.

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