Revenue Growth Management: An Integrated Framework for Profitable Growth

Overview

Revenue Growth Management (RGM): An Integrated Framework for Profitable Growth
This one-day immersive training provides a practical and integrated introduction to Revenue Growth Management (RGM) for FMCG and CPG organizations. The program guides participants through the five core RGM levers and explains how they work together to drive sustainable, profitable growth.

Rather than focusing on individual tools, the training emphasizes connecting pricing, promotions, mix, and portfolio decisions into a coherent commercial growth story. Each session introduces a core RGM lever, clarifies its role within the broader business system, and highlights the key business questions organizations should be asking.

The day concludes with a focused session on RGM enablement, governance, and performance management - covering how to embed RGM capabilities through the right KPIs, decision forums, and cross-functional collaboration.

Participants leave not only with a strong foundational understanding of RGM, but, more importantly, with a clear mental framework and a set of powerful questions they can immediately apply within their own businesses.

FMCG ASIA PRICING FORUM 2026

This training is part of the FMCG Asia Pricing Forum 2026. Participants can register for the tr aining only or opt for a combo pass, which includes access to both the RGM training and the full FMCG Asia Pricing Forum.

The FMCG Asia Pricing Forum brings together pricing, commercial, and revenue leaders from across Asia to explore the challenges and opportunities shaping fast-evolving consumer markets, through expert insights, case studies, and high-value networking.

For more information about the forum, please click here.

Additional Information: Travel, accommodation, and other incidentals are not included. We recommend booking flights, travel, and accommodation in advance to avoid higher rates. Whenever possible, special hotel rates may be available - please contact the hotel directly for best offers.

For special requests, please contact the Academy team at academy@pricingplatform.com

EPP reserves the right to cancel or postpone events/sessions or to change the country, location, or venue in case of force majeure, unforeseen circumstances, or if minimum registration numbers are not met. In such cases, registrants will receive a rollover credit for attendance at rescheduled sessions.
For more information, please refer to our Terms & Conditions.
Our Participant Profile

This training is designed for:

Junior to mid-level RGM practitioners

Commercial, finance, marketing, or strategy professionals transitioning into RGM roles

FMCG / CPG companies at an early or developing stage of RGM maturity

Organizations looking to build RGM acumen and capability, not just deploy tools

Teams seeking a common language and integrated understanding of pricing, promotions, mix, and portfolio decisions

No prior deep RGM expertise is required. The program is especially suited for participants who want to understand what RGM really is, how the levers fit together, and how to start asking the right questions internally.
Build a strong RGM foundation by understanding how pricing, promotions, mix, and portfolio decisions connect to drive profitable growth, supported by practical frameworks and real-world business questions.
Your Learning Journey

1. Foundation – What RGM Is (and What It Is Not)
Build a clear and shared understanding of Revenue Growth Management in an FMCG context. Learn what RGM is, and what it is not, and get introduced to the five-lever RGM framework as a practical way to think about commercial growth.

2. Deep Dive – The Five Core RGM Levers
Explore each of the five RGM levers individually, understanding their role in the business, key trade-offs, and how they contribute to growth and profitability.

3. Integration – Connecting the Levers
Learn how the RGM levers work together as an integrated system, moving from isolated decisions to a coherent commercial growth story.

4. Activation – From Insight to Action
Understand how to embed RGM through governance, KPIs, decision forums, and clear ownership to support effective decision-making.

5. Reflection – Applying RGM Back in the Business
Leave with a clear mental framework and a set of practical business questions to apply RGM principles in your organization from day one.

Each lever session follows a consistent rhythm:

Concept & role in the business

Practical examples and trade-offs

Key questions participants should be asking in their own organizations

Key Learning Objectives
By the end of the training, participants will be able to:

Understand the five core RGM levers and their individual purpose within FMCG and CPG organizations

Explain how the levers interact and reinforce each other in complex, fast-moving markets such as Asia

Move beyond tactical decisions to integrated commercial and growth-oriented thinking

Identify the right business questions to diagnose growth and profitability challenges across diverse consumer markets

Recognize the organizational enablers required to make RGM work, including governance and cross-functional alignment

Understand what success looks like in RGM through KPIs, decision forums, and performance management

Start shaping an RGM agenda within their own company, regardless of maturity level or regional context

Download the brochure to explore the full program!
Cantekin Ünlü
Former Head of RGM & Transformation for China and SEA | Co-founder RGM Partners

Cantekin Ünlü is a senior leader in Revenue Growth Management (RGM) with over 17 years ofexperience across both developed and emerging markets. As Head of RGM & Transformation forChina and Southeast Asia at Unilever, he led regional strategies spanning pricing, mix optimization,and performance management, unlocking over €27 million in incremental revenue through data-driven insights and capability building.
Previously, Cantekin held global RGM leadership roles delivering €334 million in incremental turnoverand served as Managing Director for Central Asia, where he steered a €100 million business throughperiods of significant geopolitical and economic disruption. His career is defined by a rare combinationof strategic clarity, commercial execution, and cross-functional leadership.
In July 2025, Cantekin co-founded RGM Partners, a boutique Revenue Growth Managementconsultancy based in the Netherlands, providing end-to-end RGM services to FMCG and retail clients,with a focus on capability building, governance design, and sustainable value creation.
Cantekin holds an Honors Degree in Business Administration from Bilkent University and completedthe Business Strategy and Financial Performance executive program at INSEAD. He serves on theAdvisory Board of the Bilkent Faculty of Business Administration and has mentored senior-yearbusiness students for over five years.
Dates & Fees

Start : 14 Apr 2026 at 09:00
Duration : 1 day
Location : Singapore (voco Orchard Singapore)
Fees : €1600.00

Discounts

Bring a colleague – receive 15% off the total ticket price for both participants
Register as a group of 3 or more – enjoy 20% off the total cost for all tickets
EPP Prime Member – get €150 discount

EPP member? Log in to get your member discount.
Find all your benefits in the membership area.

Hotel info

Venue
The training will take place at voco Orchard Singapore, located in the heart of Orchard Road, Singapore’s premier shopping and entertainment district.
Just a short walk from Orchard MRT Station, the hotel offers modern facilities, multiple dining options, and easy access to the city’s main attractions.

Address
581 Orchard Road, 238883 Singapore

For further information, please contact francisco.porcel@pricingplatform.com
Please note that the program fee does not include travel expenses, accommodation, individually organized dinners and other incidentals.

VAT shall apply at prevailing rates according to local (country of training) laws and regulations.

We try to negotiate special hotel rates if possible - please ask the hotel for the best rates.

If you have special requests, please connect with academy@pricingplatform.com

Please note that EPP reserves the right to cancel or postpone events/sessions, or alter the country, location or venue in case of force-majeur, unforeseen circumstances, or if minimum registration numbers are not met. In case of such cancellation, postponement or alteration by EPP, registrants will receive a rollover credit for attendance at the rescheduled sessions.

For more information we refer to our Terms and Conditions.

Overview

Revenue Growth Management (RGM): An Integrated Framework for Profitable Growth
This one-day immersive training provides a practical and integrated introduction to Revenue Growth Management (RGM) for FMCG and CPG organizations. The program guides participants through the five core RGM levers and explains how they work together to drive sustainable, profitable growth.

Rather than focusing on individual tools, the training emphasizes connecting pricing, promotions, mix, and portfolio decisions into a coherent commercial growth story. Each session introduces a core RGM lever, clarifies its role within the broader business system, and highlights the key business questions organizations should be asking.

The day concludes with a focused session on RGM enablement, governance, and performance management - covering how to embed RGM capabilities through the right KPIs, decision forums, and cross-functional collaboration.

Participants leave not only with a strong foundational understanding of RGM, but, more importantly, with a clear mental framework and a set of powerful questions they can immediately apply within their own businesses.

FMCG ASIA PRICING FORUM 2026

This training is part of the FMCG Asia Pricing Forum 2026. Participants can register for the tr aining only or opt for a combo pass, which includes access to both the RGM training and the full FMCG Asia Pricing Forum.

The FMCG Asia Pricing Forum brings together pricing, commercial, and revenue leaders from across Asia to explore the challenges and opportunities shaping fast-evolving consumer markets, through expert insights, case studies, and high-value networking.

For more information about the forum, please click here.

Additional Information: Travel, accommodation, and other incidentals are not included. We recommend booking flights, travel, and accommodation in advance to avoid higher rates. Whenever possible, special hotel rates may be available - please contact the hotel directly for best offers.

For special requests, please contact the Academy team at academy@pricingplatform.com

EPP reserves the right to cancel or postpone events/sessions or to change the country, location, or venue in case of force majeure, unforeseen circumstances, or if minimum registration numbers are not met. In such cases, registrants will receive a rollover credit for attendance at rescheduled sessions.
For more information, please refer to our Terms & Conditions.
Our Participant Profile

This training is designed for:

Junior to mid-level RGM practitioners

Commercial, finance, marketing, or strategy professionals transitioning into RGM roles

FMCG / CPG companies at an early or developing stage of RGM maturity

Organizations looking to build RGM acumen and capability, not just deploy tools

Teams seeking a common language and integrated understanding of pricing, promotions, mix, and portfolio decisions

No prior deep RGM expertise is required. The program is especially suited for participants who want to understand what RGM really is, how the levers fit together, and how to start asking the right questions internally.
Build a strong RGM foundation by understanding how pricing, promotions, mix, and portfolio decisions connect to drive profitable growth, supported by practical frameworks and real-world business questions.
Your Learning Journey

1. Foundation – What RGM Is (and What It Is Not)
Build a clear and shared understanding of Revenue Growth Management in an FMCG context. Learn what RGM is, and what it is not, and get introduced to the five-lever RGM framework as a practical way to think about commercial growth.

2. Deep Dive – The Five Core RGM Levers
Explore each of the five RGM levers individually, understanding their role in the business, key trade-offs, and how they contribute to growth and profitability.

3. Integration – Connecting the Levers
Learn how the RGM levers work together as an integrated system, moving from isolated decisions to a coherent commercial growth story.

4. Activation – From Insight to Action
Understand how to embed RGM through governance, KPIs, decision forums, and clear ownership to support effective decision-making.

5. Reflection – Applying RGM Back in the Business
Leave with a clear mental framework and a set of practical business questions to apply RGM principles in your organization from day one.

Each lever session follows a consistent rhythm:

Concept & role in the business

Practical examples and trade-offs

Key questions participants should be asking in their own organizations

Key Learning Objectives
By the end of the training, participants will be able to:

Understand the five core RGM levers and their individual purpose within FMCG and CPG organizations

Explain how the levers interact and reinforce each other in complex, fast-moving markets such as Asia

Move beyond tactical decisions to integrated commercial and growth-oriented thinking

Identify the right business questions to diagnose growth and profitability challenges across diverse consumer markets

Recognize the organizational enablers required to make RGM work, including governance and cross-functional alignment

Understand what success looks like in RGM through KPIs, decision forums, and performance management

Start shaping an RGM agenda within their own company, regardless of maturity level or regional context

Download the brochure to explore the full program!
Cantekin Ünlü
Former Head of RGM & Transformation for China and SEA | Co-founder RGM Partners

Cantekin Ünlü is a senior leader in Revenue Growth Management (RGM) with over 17 years ofexperience across both developed and emerging markets. As Head of RGM & Transformation forChina and Southeast Asia at Unilever, he led regional strategies spanning pricing, mix optimization,and performance management, unlocking over €27 million in incremental revenue through data-driven insights and capability building.
Previously, Cantekin held global RGM leadership roles delivering €334 million in incremental turnoverand served as Managing Director for Central Asia, where he steered a €100 million business throughperiods of significant geopolitical and economic disruption. His career is defined by a rare combinationof strategic clarity, commercial execution, and cross-functional leadership.
In July 2025, Cantekin co-founded RGM Partners, a boutique Revenue Growth Managementconsultancy based in the Netherlands, providing end-to-end RGM services to FMCG and retail clients,with a focus on capability building, governance design, and sustainable value creation.
Cantekin holds an Honors Degree in Business Administration from Bilkent University and completedthe Business Strategy and Financial Performance executive program at INSEAD. He serves on theAdvisory Board of the Bilkent Faculty of Business Administration and has mentored senior-yearbusiness students for over five years.
Dates & Fees

Start : 14 Apr 2026 at 09:00
Duration : 1 day
Location : Singapore (voco Orchard Singapore)
Fees : S$1600

Discounts

Bring a colleague – receive 15% off the total ticket price for both participants
Register as a group of 3 or more – enjoy 20% off the total cost for all tickets
EPP Prime Member – get €150 discount

EPP member? Log in to get your member discount.
Find all your benefits in the membership area.

Hotel info

Venue
The training will take place at voco Orchard Singapore, located in the heart of Orchard Road, Singapore’s premier shopping and entertainment district.
Just a short walk from Orchard MRT Station, the hotel offers modern facilities, multiple dining options, and easy access to the city’s main attractions.

Address
581 Orchard Road, 238883 Singapore

For further information, please contact francisco.porcel@pricingplatform.com
Please note that the program fee does not include travel expenses, accommodation, individually organized dinners and other incidentals.

VAT shall apply at prevailing rates according to local (country of training) laws and regulations.

We try to negotiate special hotel rates if possible - please ask the hotel for the best rates.

If you have special requests, please connect with academy@pricingplatform.com

Please note that EPP reserves the right to cancel or postpone events/sessions, or alter the country, location or venue in case of force-majeur, unforeseen circumstances, or if minimum registration numbers are not met. In case of such cancellation, postponement or alteration by EPP, registrants will receive a rollover credit for attendance at the rescheduled sessions.

For more information we refer to our Terms and Conditions.

Certification

EPP Pricing and RGM Academy

EPP Pricing and RGM Events

Resources

Revenue Growth Management: An Integrated Framework for Profitable Growth

Overview

Our Participant Profile

Cantekin Ünlü
Former Head of RGM & Transformation for China and SEA | Co-founder RGM Partners

Dates & Fees

Discounts

Hotel info

Overview

Our Participant Profile

Cantekin Ünlü
Former Head of RGM & Transformation for China and SEA | Co-founder RGM Partners

Dates & Fees

Discounts

Hotel info

Hear from our participants

Looking for advice or a customized training?

Certification

EPP Pricing and RGM Academy

EPP Pricing and RGM Events

Resources

Certification

EPP Pricing and RGM Academy

EPP Pricing and RGM Events

Resources

Revenue Growth Management: An Integrated Framework for Profitable Growth

Overview

Our Participant Profile

Cantekin Ünlü Former Head of RGM & Transformation for China and SEA | Co-founder RGM Partners

Dates & Fees

Discounts

Hotel info

Overview

Our Participant Profile

Cantekin Ünlü Former Head of RGM & Transformation for China and SEA | Co-founder RGM Partners

Dates & Fees

Discounts

Hotel info

Hear from our participants

Looking for advice or a customized training?

Cantekin Ünlü
Former Head of RGM & Transformation for China and SEA | Co-founder RGM Partners

Cantekin Ünlü
Former Head of RGM & Transformation for China and SEA | Co-founder RGM Partners