The Research Techniques for Value-Based Pricing online course provides professionals with key insights and tools to develop effective, data-driven pricing strategies. Participants will:

➡️ Master the fundamentals of value-based pricing
➡️ Segment customers based on willingness to pay
➡️ Measure price elasticity to support strategic decisions
➡️ Identify key value drivers that influence purchasing behavior
➡️ Apply competitive pricing techniques for market positioning

This course has been developed in collaboration with Dr. Danilo Zatta, a globally recognized expert in pricing and topline growth. Dr. Zatta is renowned for his contributions to profit improvement strategies and has been recognized by the Financial Times as one of the world’s leading pricing thought leaders.

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