Learn how to transition from Trade Promotion Management (TPM) to Trade Promotion Optimization (TPO) using data-driven strategies, advanced analytics, and AI-powered solutions.

By completing this course, you will:
➡️ Understand TPO’s role – How it complements Trade Promotion Management (TPM) and Revenue Growth Management (RGM).
➡️ Optimize promotional planning – Explore different approaches, from consulting-led strategies to full automation.
➡️ Assess project readiness – Evaluate your organization’s data, team structure, and sponsorship.
➡️ Master TPO implementation – Learn key steps like scoping, data collection, testing, and execution.
➡️ Drive adoption & change management – Ensure long-term success with effective stakeholder engagement.

Explore the complete program details!