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Written by Marta Amaral on . Posted in Resources - Brouchures and Flyers.

Mastering Subscription Pricing

Gain expert knowledge, practical tools, and strategic frameworks to build high-performing SaaS pricing models that scale with your business. This hands-on, two-day program blends theory with real-world application, giving you clarity and confidence in your monetization strategy.

  • Understand what drives customer willingness to pay in SaaS
  • Learn how to design pricing and packaging that boost conversions and retention
  • Avoid common pricing pitfalls and clean up legacy practices
  • Build internal pricing capabilities and governance that scale
  • Master communication strategies for internal and external pricing rollouts

Ulrik Lehrskov-Schmidt is one of the world’s leading voices in B2B SaaS pricing. With over 100 successful pricing projects delivered globally, he has worked with companies like Microsoft, SAP, Intel, Bosch, and some of the largest VC and PE firms. As founder of WillingnessToPay.com, bestselling author, and Harvard-trained strategist, Ulrik brings cutting-edge thinking and highly practical insights to this unique learning experience.

Download the full program brochure to explore the agenda, learning outcomes, and practical info.

📧 Have questions? Contact us at academy@pricingplatform.com — we’re here to help!

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Written by Marta Amaral on . Posted in Resources - Brouchures and Flyers.

Introduction to Trade Promo Optimization - Online

Learn how to transition from Trade Promotion Management (TPM) to Trade Promotion Optimization (TPO) using data-driven strategies, advanced analytics, and AI-powered solutions.

By completing this course, you will:
➡️ Understand TPO’s role – How it complements Trade Promotion Management (TPM) and Revenue Growth Management (RGM).
➡️ Optimize promotional planning – Explore different approaches, from consulting-led strategies to full automation.
➡️ Assess project readiness – Evaluate your organization’s data, team structure, and sponsorship.
➡️ Master TPO implementation – Learn key steps like scoping, data collection, testing, and execution.
➡️ Drive adoption & change management – Ensure long-term success with effective stakeholder engagement.

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Written by Marta Amaral on . Posted in Resources - Brouchures and Flyers.

Certified Pricing Manager B2B - Online

The CPM B2B Online Program provides professionals with the knowledge and tools to enhance pricing strategies, improve revenue management, and drive business growth in the B2B sector.

Throughout the program, you will:
➡️ Develop a structured approach to pricing strategy and execution
➡️ Implement value-based pricing and discount policies
➡️ Leverage pricing analytics to identify margin improvement opportunities
➡️ Align pricing with commercial strategy for sustainable profitability

By the end of the course, you will have the expertise to make data-driven pricing decisions that maximize business success.

Explore the full program details and take the next step in your pricing career!

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Servitization Pricing - Online

Unlock the potential of service-driven business models and learn how to implement effective pricing strategies that capture value and drive growth. Participants will learn:

➡️ Key concepts and importance of servitization
➡️ Overcoming challenges in transitioning to service models
➡️ Outcome-based pricing strategies
➡️ Practical applications and real-world examples

Led by Marcel Körner, a global pricing expert with vast experience in IT, online services, and operations, Marcel brings valuable insights from his leadership in international teams and complex business environments.

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Research Techniques for Value Based Pricing - Online

The Research Techniques for Value-Based Pricing online course provides professionals with key insights and tools to develop effective, data-driven pricing strategies. Participants will:

➡️ Master the fundamentals of value-based pricing
➡️ Segment customers based on willingness to pay
➡️ Measure price elasticity to support strategic decisions
➡️ Identify key value drivers that influence purchasing behavior
➡️ Apply competitive pricing techniques for market positioning

This course has been developed in collaboration with Dr. Danilo Zatta, a globally recognized expert in pricing and topline growth. Dr. Zatta is renowned for his contributions to profit improvement strategies and has been recognized by the Financial Times as one of the world’s leading pricing thought leaders.

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