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AI & Pricing - Online

Developed by the AI and pricing experts at PharmSight, this online course helps professionals understand how Artificial Intelligence is reshaping pricing decision-making.

Learn how to leverage LLMs, next-gen AI tools, and smart prompting to boost efficiency, accuracy, and strategic impact in your pricing work. You will:
➡️ Identify high-impact AI applications across pricing and market access
➡️ Compare LLMs like ChatGPT, Claude and Gemini for different pricing tasks
➡️ Use AI for analysis, summarization, communication and decision support
➡️ Apply real case examples to enhance pricing performance
➡️ Work with next-generation AI (Agentic AI, GPT-5) to stay ahead of industry change

Perfect for professionals looking to integrate AI into their pricing toolkit and gain a competitive edge.

Explore the full program content and learning journey in our brochure!

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Certified Revenue Growth Manager (CRGM) - Online

The CRGM Online Program equips professionals with the knowledge and tools to design and execute effective, data-driven revenue growth strategies across pricing, promotions, and portfolio management.

Throughout the program, you will:
➡️ Build a strategic and analytical mindset to drive sustainable growth
➡️ Apply Revenue Growth Management frameworks across key levers
➡️ Use data and digital tools to make smarter commercial decisions
➡️ Translate insights into actionable plans that boost profitability

By the end of the course, you’ll be ready to lead impactful RGM initiatives and deliver measurable business results.

Explore the full program details and take the next step in your RGM journey!

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Online Academy Catalogue

The EPP Online Academy platform offers a comprehensive suite of online courses designed to empower pricing professionals at all stages of their careers. Crafted by industry experts, these flexible, self-paced programs help you build and refine essential skills—anytime, anywhere.

By enrolling, you'll gain not only theoretical knowledge but also practical tools to drive impactful pricing strategies and build scalable internal capabilities.

Key highlights:

➡️ Expert-led, self-paced learning
➡️ Practical, real-world application
➡️ Covers pricing strategy, value optimization, psychology & analytics
➡️ Access to a global pricing community
➡️ Industry-recognized certification

Explore the full course offering!

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Behavioral Pricing - Online

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Designed by pricing expert Professor Kai-Markus Müller, this online course helps B2B and B2C professionals understand how psychology shapes pricing decisions.

Learn how to apply behavioral economics to improve pricing strategies and drive results without cutting prices.
You will:
➡️ Understand how customers perceive value and make decisions
➡️ Apply concepts like anchoring and pricing heuristics
➡️ Create pricing strategies that boost engagement and conversions
➡️ Increase profitability through smarter price positioning

Perfect for anyone ready to go beyond traditional pricing tactics.

Explore the full program content and learning journey in our brochure!

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Economic Value Calculation - Online

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This online course on Economic Value Calculation will give you the tools to quantify, communicate, and capitalize on the value your product delivers — turning pricing from a cost discussion into a value conversation.

Perfect for professionals in B2B environments, this course blends strategic frameworks with practical tools you can apply immediately.

➡️ Learn to measure and clearly demonstrate your product’s economic value
➡️ Turn insights into pricing strategies that reflect real customer value
➡️ Build compelling messages that highlight what sets you apart
➡️ Apply EVC across sectors – from manufacturing to SaaS
➡️ Gain hands-on tools to support smarter pricing and better decisions

The course is led by Diana Coelho,  a commercial transformation leader who has walked the talk of value-based pricing in complex B2B environments for over 15 years, helping global companies transform pricing into a strategic driver.

Explore the complete program details!

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