Build the capabilities to lead pricing excellence.
The Certified Pricing Manager B2B is a blended certification program for pricing and commercial professionals looking to strengthen their capabilities across the core areas of B2B pricing, from strategy and segmentation to value-based pricing, price setting, commercial policy and analytics. The learning journey combines:
- Virtual Sessions: Two interactive two-hour sessions that establish the foundations and prepare participants for the in-person program.
- In-Person Training: Three focused days of expert-led learning, practical frameworks, exercises and peer exchange.
Throughout the program, participants translate their learning into an actionable 12-month pricing roadmap aligned with their organisation’s priorities. The journey concludes with an online exam and the opportunity to obtain the official EPP certification.
Download the full program to discover more!
Objectives
The CPM B2B certification combines expert guidance, practical application and peer exchange to strengthen your pricing capabilities:
- Practical B2B Pricing Curriculum: Build relevant capabilities across pricing maturity, segmentation, value-based pricing, price setting, commercial policy and analytics.
- Expert-Led Action Learning: Apply proven frameworks and tools with guidance from experienced B2B pricing professionals.
- Benchmarking and Peer Exchange: Share experiences with pricing peers and compare approaches, challenges and practices across different organisations.
- Actionable Pricing Roadmap: Translate your learning into a structured 12-month roadmap aligned with your business priorities.
- Professional Certification: Demonstrate your pricing knowledge and commitment to continuous professional development through the EPP certification.
Participant Profile
The certified program is intended for professionals involved in pricing, revenue management, growth initiatives and process optimisation.
The program is particularly relevant for:
- Pricing professionals with 3 months to 3 years of experience looking to strengthen their knowledge and practical capabilities.
- Business professionals with more than 3 years of experience in areas such as finance, sales or marketing who want to develop a structured understanding of pricing.
This makes the program suitable both for developing pricing specialists and for experienced professionals whose roles increasingly involve pricing decisions.
A structured roadmap to pricing excellence.
Program Modules:
Module 1: Your Pricing Excellence Roadmap
- Learn about the EPP Pricing Maturity Model and a proven roadmap to pricing excellence
- Apply your 8 vital pricing projects to install transactional control
- Assess your own organizational pricing maturity
- Define your pricing aspirations for the next 12 months
- Explain the EPP Value Monetization and Pricing Excellence Framework
Module 2: Pricing Strategy
- Linking your pricing strategy to your organization strategy
- Introducing the pricing process framework
- Introducing the price waterfall
- Key elements for pricing success: visibility, capabilities, controls, leadership
- Defining and documenting your business model
- 3 Key price drivers: value, competition, cost
- Price drivers linkage to 'price games'
- Price Elasticity and Pricing Strategy
- Understand when to be a price leader, follower, or challenger
- Monetization Strategies: capturing value from innovation
Module 3: Price Setting
- Learn the process to set a value-based price
- Understand foundational pricing concepts: price segmentation, value mapping, and price sensitivity
- Using Economic Value Calculations to set prices
- Ensuring price alignment across your product portfolio and customers
- Communicating value and prices effectively
- Setting price corridors to support price exception management
- Minimizing the impact of parallel trade
Module 4: Channel Pricing & Commercial Policy
- Understand channel management basics
- Acquire the skills to design your price waterfall
- Design your effective discount and surcharge policy
- Learn how to do a commercial policy review
- Install commercial terms
Module 5: Price Guidance and Execution
- Learn to implement price guidance with floor/target prices (f/channels and segments)
- Prepare and implement a list price change
- Learn how to increase prices effectively
- Install guardrails and price exception management processes
Module 6: Price Reviews
- Establish a process and routine for reviewing prices to ensure transactional control and market adaptability
- Install your pricing KPI’s
- Identify essential controls for pricing compliance and error minimization
- Gain understanding of systems and processes that maintain pricing integrity and regulatory adherence
Module 7: Pricing analytics & Reporting
- Install your vital pricing, revenue and margin analytics
- Price band analysis
- Profitability analysis
- Price waterfalls
- Portfolio analysis
- Explore AI in Pricing
Module 8: Starting Margin Improvement Projects & Your roadmap to Pricing Excellence
- Drive pricing performance and profitability improvements projects
- Correct obvious price leakages in your portfolio
- Correct obvious margin leakages in your portfolio
- Correct obvious margin leakages in your customer portfolio
- Create a 12-month roadmap for your pricing reports and margin improvement projects with a focus on execution and results
Discover more - download the full program!
Earn a recognised professional certification.
Completing the CPM B2B program and exam proves your ability to master pricing concepts and apply them in real business situations. It’s a milestone that highlights your expertise, credibility, and commitment to professional growth. You’ll receive an official certificate, a recognition you can showcase in formal settings and across professional networks.
- Recognized proof of expertise
- Stronger professional credibility
- Greater career opportunities
Meet your trainers.
Ian Tidswell
Founder at Ideal Price | B2B Pricing Expert
Dr. Ian Tidswell has 20 years of B2B pricing experience across a range of industries, from startups to world-leading enterprises, as a consultant, operator, leader and coach. Today, he trains, advises, and coaches some of the world's most innovative companies across a wide range of industries, helping them develop pricing architectures that enable them to meet their commercial goals. Ian, formerly a McKinsey consultant, started his pricing journey at Vendavo and then led a pricing transformation at Medtronic before becoming the head of pricing for Syngenta. He has been a trainer for EPP (including the CPM2 & 3, Channel Pricing and MedTech programs) for the last 6 years, and is based in Basel, Switzerland.
“I value and enjoy the CPM training programs. For anyone starting their pricing journey or wanting to move up to the next level, the programs offer a unique combination of theory and best practices, along with hands-on exercises that help participants map out their pricing initiatives confidently. Personally, I very much enjoy learning about the participants' companies and pricing experiences (a key part of the program value is the networking and exchange of experience. Often my relationship with the participants continues well after the training and projects are completed.”
Diana Coelho
Chair at EPP | B2B Pricing & Revenue Management Consultant
Diana brings 15 years of experience as a management consultant in Commercial Excellence. Her experience comes from being an in-house consultant for manufacturing companies and for a leading consulting firm. Key expertise areas are Pricing, Revenue & Profitability Management, Customer Segmentation, Market Assessment and Commercial Analytics. As part of two major Pricing Transformation journeys, Diana has spent five years designing and managing B2B Pricing processes, which included: designing and implementing centralized pricing processes and systems; managing pricing operations; seeking margin improvement opportunities through cross functional projects. Diana has successfully managed teams up to 16 people, both as line manager and as project lead, locally and in remote setups and across countries. She has extensive experience in facilitating workshops, orchestrating work towards deliverables and managing stakeholders.
“CPM is a hands on program where participants have access to classroom education while applying it to their reality right away. The fruitful discussion in the room, plus the project charter achieved by the end of the week ensures actionable insights are taken back to the day to day work.”
Dates & Fees
Discounts & Group Rates
Joining the CPM program as a team, or with your pricing colleagues, offers additional benefits such as team alignment, reflection, and fruitful discussions. We understand that and provide group rates to facilitate your peer learning.
- 4995 € full training fee
- 15 % discount on a team registration of 2
- 20 % discount on a team registration of 3 and more
- 20 % discount for our CPM Alumni
- €300 discount for EPP Prime Members
What's Included
• Access to the virtual sessions and full three-day in-person training
• Digital course materials, practical tools and additional resources via the EPP Online Learning Platform
• Daily coffee breaks, refreshments and lunches throughout the training
• Networking dinner with participants and trainers on Day 2
• Online certification exam
• Official EPP certification upon successful completion of the exam
• Access to the EPP community and exclusive alumni benefits
EPP has secured preferential hotel rates for participants. Please visit the Venue section for booking details and instructions.
For special requests or additional information, please contact marta.amaral@pricingplatform.com.
By registering, participants agree to the applicable EPP Terms & Conditions. Please consult them for further information regarding registrations, cancellations and program changes.
Venue:
The Hoxton, Poblenou, Barcelona, Spain
Av. Diagonal, 205, Sant Martí, 08018 Barcelona
Located in Barcelona’s vibrant Poblenou district, the venue is well connected to the city centre by public transport and within easy reach of key business and leisure areas. The hotel offers modern meeting facilities and a lively setting with restaurants and rooftop spaces on site.
For additional venue details or logistical support, please feel free to contact marta.amaral@pricingplatform.com
