This webinar discusses: 

•  Optimize multidimensional list prices, adjust channel discounts, manage special prices
• Automatically leverage all your internal and external data for actionable pricing insights
• Use steering levers to maximize value or share gains          

98% of the buy side in any industry have the tools, software & strategy to out-plan, out-maneuver and out-negotiate sellers at every turn. What’s worse – these tactics force sellers to give in to demands for discounts or face the threat of an RFP. Procurement professionals are experts at ripping open the wallets of sellers and helping themselves to more money.  

Sellers have historically had no way to fight back. They walk into negotiations underpowered and underprepared, like “bringing a knife to a gunfight.”  

It’s time for sellers to rearm and fight back, with a new secret weapon. Introducing Velo, from Profit Velocity and Pricefx. Velo is the industry’s first solution specifically focused on providing sellers with the tools, software and strategy to prepare for - and win - large deal negotiations. 

In this webinar you will learn how sellers can equip themselves with an equally powerful package of technology and negotiating methodology with Velo.  

In this webinar you’ll experience: 

• The history and evolution of procurement processes, technology, and focus  
       
• How pricing technology and a structured process give sellers negotiating tools to win
   
• How to leverage the power of your team’s knowledge and data to make a winning case to decision-makers
   
• How to reduce the perceived risk when capturing the value you create  
   
• See a real-world example of realizing the value created in a deal  

For a long time, this coveted pricing research methodology has remained out of reach for most pricing professionals due to the length of time it takes, its perceived complexity, and prohibitive cost.

Not anymore! Under the guidance of former Head of Pricing Matt Johnston, EPIC Conjoint has transformed the conjoint experience, making it more intuitive, faster, affordable, and accessible to all pricing professionals.
In this webinar you will learn why the world's most successful brands rely on Conjoint Analysis when making key decisions, and why they trust EPIC Conjoint to conduct their B2C and B2B conjoint surveys.
Specifically, you will find out:

• What it takes to conduct a Conjoint Survey
 
• The agile three step process to conduct a powerful Conjoint Survey
 
• Which impactful Customer Insights you can generate within days
 
• How AI-powered Simulators help to eliminate the Pricing guesswork
 
• Best practices by leading global brands
 
• Q&A
 

As more business shifts to eCommerce channels, B2B companies are grappling with how to approach pricing and maintain and grow customer relationships. The following will be discussed in this webinar:  how AI can enable companies to deliver a seamless customer experience across all channels, dynamically set and deliver market-aligned, contextually relevant prices, and strategically grow customer relationships.  

We’ll further discuss:
 

• Amazon Business’ current market presence in B2B
       
• Considerations for pricing in complex B2B companies
   
• How to accelerate your eCommerce platform investment with AI
   
• Project considerations for implementing dynamic pricing and personalization
   
• How to determine which price to present based on various customer scenarios  

During these Dynamic Talks, 2 top experts will bring crystal ball session (20’) bringing their vision to how to approach relevant discussions that are going on;

• Real case studies of when and how AI has been used to meet the challenges of the new commerce
• AI and ML – understanding what the real impact is of using new technology and how will change your price optimisation process    

During these Dynamic Talks, 4 top experts will bring crystal ball session (20’) bringing their vision to how to approach relevant discussions that are going on:

• Ensure data quality – Hear real examples of the processes implemented with different type of data such as parameters & frequency to be synchronized
• Key challenges and solutions implemented to be able to connect all the data flow and different data sources integrated to a pricing tool    

During these Dynamic Talks, 3 top experts will bring visionary talk sessions (3×20’) bringing answers to relevant discussions that are going on:

• Real world showcases of moving from selling products to selling products+solutions+services and how to price them
• Monetisation of data: the use of tokens as a pricing technique and practical advice of what tools and methods are available    

During these Dynamic Talks, 4 top experts will bring rapid fire sessions (15’) bringing answers to relevant discussions that are going on ;

• How to align your commercial excellence practices and stakeholder engagement in different countries and manage your global price list strategy
• Real examples of how to justify the price difference in different products, services, and countries – how can we present this to our customers and avoid losing them?    

During these Dynamic Talks, 3 top experts will bring crystal ball session (20’) bringing their vision to how to approach relevant discussions that are going on:

• Sales excellence: How to increase sales conversion and margin in times of high pressure to recover revenue
• Discount management: How to increase discount efficiency by assessing price acceptance in real-time    

During these Dynamic Talks, 4 top experts will bring Crystal Ball Sessions (20’) bringing their vision to how to approach relevant discussions that are going on ;</p

• AI-Based Pricing: new models on how AI & ML is being used and how it is implemented to define more dynamic pricing strategy
   
• Analysis of how AI can help us with the analysis of historical data how it will shift your price optimisation process
    

During these Dynamic Talks, 2 top experts will bring visionary talks (20’) bringing their vision to how to approach relevant discussions that are going on ;

• The role of Revenue Growth Management to face new consumer behaviour, distribution and economic trends
   
• How to create and extract consumer value amongst channels
   
• Beyond strategies and analytics, understand the importance of engaging of internal and external stakeholders
    

During these Dynamic Talks, 3 top experts will bring rapid fire session (3×15’) bringing their vision to how to approach relevant discussions that are going on ;

• Analysis of key components of eCommerce pricing in different segments and in different industries  
   
• Hear successful real case studies of how the integration was done and key takeaways of innovative ways of using eCommerce
   
• Capture the best customers in different digital channels to establish a successful eCommerce strategy
    

During these Dynamic Talks, 4 top experts will bring Visionary Talk sessions (3×20’) bringing answers to relevant discussions that are going on ;

• How can international collaboration between HTA and regulatory bodies promote knowledge exchange, efficiency of information production thus driving transparency of process of assessment and decision-making?
   
• Exploring a novel approach to RWE generation. How can the pharmaceutical and biotech industry leverage new technologies to get evidence faster and more patient-focused than the standard?
   
• Optimising  External Reference Pricing (ERP) in a challenging global scenario. How can a company strategically approach the challenges of ERP?

During these Dynamic Talks, 3 top experts will bring crystal ball sessions (3×20’) bringing answers to relevant discussions that are going on ;

• Assessing top barriers for value-based pricing adoption in pharma. What are the challenges facing value-based pricing implementation? How can we achieve a worthy transition to outcomes-based contracts? 
• Exploring alternative pricing and contracting models for next generation therapies. What are the main tendencies for contracting preferences based on the product value? How can the industry successfully manage the challenges in ATMPs pricing settings and reimbursements?    
• Indication-based pricing of innovative medicines – pragmatic or idealistic?    

During these Dynamic Talks, 4 top experts will bring visionary talks (4×15’) bringing answers to relevant discussions that are going on ;

• Discovering how predictive analytics can be deployed to inform pricing strategies, determine appropriate launch sequences and optimise discounts
• Harnessing the value of Big Data: how can the industry create real and identifiable gains to make a meaningful impact? Is building an advanced analytics capability worth the investment?
• Exploring disruptive technologies for improved transparency, market access and collaboration between payers, HTAs, manufacturers and patients    

During these Dynamic Talks, 3 top experts will bring crystal ball sessions (3×20’) bringing answers to relevant discussions that are going on ;

• What impact will COVID-19 have on the future of pricing and market access? Achieving pricing excellence in uncertain times
• Analysing the successful revival of public-private partnerships. Will these collaborations impact positively the life sciences industry and the access and optimal prices of innovative and costly drugs?    
• How can the Healthcare sector leverage the accelerated switch to digital experienced in 2020 in a way that could bring operational and financial benefits long after the pandemic?    

During these Dynamic Talks, 2 top experts will bring Visionary Talks  (20’) bringing their vision to how to approach relevant discussions that are going on:

• Why advanced pricing capabilities are key to serving the omnichannel buyer
• The six stages of Digital Selling Maturity and the key priorities for focus in each stage    
• How your organization can gain competitive advantage through digital acceleration    

During these Dynamic Talks, 3 top experts will bring rapid fire sessions (3×12’) bringing answers to relevant discussions that are going on ;

• The available tools supporting the implementation of pricing excellence and to integrate the marketing, pricing and sales capabilities  
   
• Real examples of how to master Revenue Growth Management with new technology tools
   
• Explore the new tools available to manage big data and algorithms and how to use them?
   
• Real case studies of price optimisation solutions and software
    

Join our webinar to find out more about Effective Channel Pricing and what you can learn in the EPP 'Effective Channel Pricing' Virtual Live Program with Ian Tidswell.

For most B2B companies, channel partners can feel like a necessary evil, one that adds sales, but also adds complexity and risk.  Done wrong, channel pricing can drive price erosion, reduce profits, remove end-customer intimacy, and create endless sales headaches. 

It doesn't have to be like this.  In this webinar we'll review the key steps to designing and executing robust channel pricing

• Defining realistic outcomes and metrics
• Understanding value to end-customers, and how different channel partners add value to end-customers and to you
• Designing channel incentives: using all the levers to get them 'just right' for each channel segment and product category
• Setting up to execute flawlessly while reacting to disruptions
• Real-world examples of great channel pricing

Join this webinar to learn about:

• Overview of changes to come in Europe, the Americas and Asia in 2021.    
• Key overall trends in International Reference Pricing (in particular, trends in emerging markets and comparisons to other policy tools in use).    
• The impact of the U.S. election and U.S. announcement on “Most-Favored Nation” reference pricing.
• The future of launch sequence and reference pricing if the EU pushes towards accelerated access across Europe.
• Summary of what's next for pharma.