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Addressing An Unpredictable Market with Effective Pricing Practices

  • After download go to: Resource Library
  • Speakers: Nick Boyer
  • Free Video: No
  • VLT Viewable: Yes

You need a new plan for 2022

  • Identify the sources of volatility
  • Listen, personalize, and engage with your stakeholders
  • Encourage new, improved habits
  • Inspire a digital culture
  • Build your roadmap for lasting resiliency      

Alejandra Garitonandía Puig, Industry Principal, Vistex

  • After download go to: Resource Library
  • Speakers: Felix Hoffmann
  • Free Video: No
  • VLT Viewable: Yes

As the 2nd quarter of 2022 reaches its midpoint, this year promises to be challenging for retailers. From inflation to supply chain disruptions to increasing competition, the challenges are many – but what is the solution?

We are ready to present a feature so revolutionary it's never been done before: the Cross Marketing Optimization Feature. This game-changing feature integrates your marketing and pricing into a single data-driven strategy, allowing you to automatically adapt marketing spend and pricing strategy in real-time to maximize your profit.
"Now, just with one click, you will be able to implement a 2 million EUR profit-boosting price change. Pricing has never been more simple and hassle-free."
Be the first to see a live showcase of how you can tie together two of your company's key pillars: marketing and pricing.

Boost your Profit: The Importance of Commercial Policies

  • After download go to: Resource Library
  • Speakers: Alejandra Garitonandía Puig, Industry Principal, Vistex
  • Free Video: No
  • VLT Viewable: Yes

There’s no doubt that the pharmaceutical industry is navigating a profound transformation. Markets are shifting rapidly and companies are struggling to adapt their commercial models for competitive advantage.
These changes triggered by the current situation and new government pricing pressures require agility and a better time to market.

In our next webinar, we will see how commercial policies can play an important role in helping companies like yours steer commercial initiatives to make sure they are aligned with company strategies.

Join us to find out how to:

  • think beyond just pricing
  • improve your time-to-market for any commercial activity
  • use commercial policies to prevent margin leakages

Join the webinar to find out how to establish a commercial policy framework that can help speed up contract approvals and efficiencies in your company.

Building Data & Analytics as an organizational capability

  • After download go to: Resource Library
  • Speakers: Simon Czaplok - Product Owner Data. Global Pricing, Quotation & Order Experience - Schneider Electric
  • Free Video: No
  • VLT Viewable: No

The world is changing towards digital sales and focusing on digital customer experience and pricing analytics are moving from purely transactional views to E2E focus along customer journey. In this context, find out:

  • How data has become a golden asset that needs to be operated as a product and managed at scale
  • Learn how this requires a change in the ways of working of global functions
  • Discover how SE creates organizational DNA around data & analytics to improve customer experience and deliver profitable growth

Consumer-centric approach to better navigate inflation and set pricing strategies

  • After download go to: Resource Library
  • Speakers: Robin de Rooij
  • Free Video: No
  • VLT Viewable: No
SKIM’s RGM Lead Robin de Rooij will share more about SKIM’s consumer-centric approach to strategically navigating inflation. We will start by identifying consumer changes due to inflation, and how these might impact pricing strategies. We will then assess how primary research can help stress-test possible strategies, and how wargaming can help create more stakeholder alignment quickly, so you can respond to changes faster, and come out ahead of competition.
 
What you’ll learn:
• In this session, you will learn how to take a more consumer-centric approach to navigating inflation
• It further shows how to move away from short-term, tactical solutions, and more towards strategic changes to come out on top of competition amidst disruption
• A three-step process outlines exactly how historical data, primary data, and stakeholder alignment work together for better pricing strategies.

Dynamic Talk Life Sciences Session 2 - Harnessing the power of Big Data and AI in Market Access and Pricing

  • After download go to: Resource Library
  • Speakers: Rodney Emerson, Executive Director, Pricing and Contracts, Sandoz; Alejandra Garitonandía, Industry Principal EMEA, Vistex; Claudia Vaz, Director Digital Innovation, Roche Diagnostics International; Israel Rodrigo, Business Consultant, Vendavo; MODERATOR: Ruven Remo Eul, Principal – Life Sciences, Marbls
  • Free Video: No
  • VLT Viewable: Yes

During these Dynamic Talks, 4 top experts will bring Visionary Talk sessions (3×20’) bringing answers to relevant discussions that are going on ;

  • Why a strategic approach is key to digital transformation: from the adoption and implementation of advanced technologies to organisational changes, collaboration, and supportive leadership
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  • How is big data and AI technology driving market access strategy and practice? How can AI and machine learning help maximise clinical trial data, identify RWE gaps and generation of evidence to meet HTA requirements?
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  • Assessing how predictive analytics can be deployed to inform pricing strategies, determine appropriate launch sequences, and optimise discounts

Dynamic Talk Life Sciences Session 3 - Bidding to win: Key success factors in global tender management and contracting

  • After download go to: Resource Library
  • Speakers: George Boretos, Co-Founder & Co-CEO, Cube RM & Laura Wardoyo, Director Global Head of Tenders & Pricing, Bavarian Nordic; Muge Gurevin, META Commercial Policy & Pricing Head, Philips; Ruven Remo Eul, Principal – Life Sciences, Marbls; Silvia de Angelis, Strategic Pricing and Tender Manager, Johnson & Johnson Vision; MODERATOR: Elisabete Nunes Gonçalves, Assistant Director, HTA & Market Access, Real World and Late Phase, CTI Clinical Trial and Consulting Group
  • Free Video: No
  • VLT Viewable: Yes

During these Dynamic Talks, 4 top experts will bring Visionary Talk sessions (3×20’) bringing answers to relevant discussions that are going on ;

  • Exploring real-life examples of successful tendering in medical devices and pharmaceuticals
  •    
  • EValue-based tendering in Life Sciences: assessing challenges and opportunities for adding quality criteria beyond price-only evaluation of tenders
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  • Leveraging latest technologies to evaluate tender opportunities and find the optimal price for the product

Dynamic Talk Life Sciences Session 4 - Pricing Innovation: how is value creation and digitisation taking MedTech pricing and reimbursement models to the next level?

  • After download go to: Resource Library
  • Speakers: Marco Marchetti, Director, HTA Uni, National Agency for Regional HealthCare Services (Italy); Reginald Lassagne, Senior Director, Head of Global Strategic Pricing & Reimbursement, LivaNova; Kyle Forcier, Senior Director, Life Sciences Product Marketing, Model N; MODERATOR: Ian Tidswell, Founder & Lead Consultant, EEN Consulting GMBH
  • Free Video: No
  • VLT Viewable: Yes

During these Dynamic Talks, 4 top experts will bring Visionary Talk sessions (3×20’) bringing answers to relevant discussions that are going on ;

  • Value-based pricing and contracting for innovative MedTech: assessing main barriers and opportunities
  •    
  • How are payers embracing digital health tools such as connected devices and telemedicine? Exploring reimbursement models for digital health products with country-focused examples
  •    
  • Learning how to successfully achieve payer reimbursement with outcomes-based risk-sharing models.
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  • From Device-Focused to Service-Focused: capturing the value-based procurement opportunity to get ahead in a competitive marketplace

Get Ahead of Inflation & Volatility with Proven Pricing Strategies

  • After download go to: Academy Open Class
  • Free Video: No
  • VLT Viewable: No

As input prices continue to rise, margin leakage grows for many B2B companies. This is because the legacy tools and processes being used to update and manage prices – already dated in the digital commerce age – are now completely inadequate to deal with inflationary pressures, supply chain volatility, and a pending deflationary environment. A new era demands new pricing strategies and capabilities. Attend this session to learn how companies can embrace an innovative approach to price management to get ahead of inflation – and their competition. From this webinar, you will learn: · Inflation and other economic volatility’s impact on the price list and agreement management status quo · An exploration of the gaps in typical B2B pricing strategies that must be bridged · A templatized approach to price waterfalls and cross-functional collaboration within one system of price management · How to streamline agreement management and automate commercial interactions

How AI enables better pricing & RGM decisions

  • After download go to: Resource Library
  • Speakers: Ingo Reinhardt - Co-Founder and Managing Director - Buynomics
  • Free Video: No
  • VLT Viewable: Yes

Digitization is taking over the corporate world by storm. However, pricing remains in the pen-and-pencil era. Many companies still use static elasticities and Excel models which fail to capture the complexity of real-life challenges. Worse yet, better technology is available but is not being leveraged sufficiently. In this webinar we will explain how new technology can help unleash value for your team.

In this webinar you will learn more about leveraging AI and machine learning for pricing and revenue management and how you can leverage them for better, faster outcomes.

How to drive reactive pricing in a context of inflation, with the help of AI

  • After download go to: Academy Open Class
  • Speakers: Ignacio Martín Echeverría, Strategy and Pricing Manager, Nippon Gases; Caroline Burns, Senior Executive Account Manager, PROS
  • Free Video: No
  • VLT Viewable: No
  • Should we review the entire business model when purchasing costs are multiplied by 4?
  • Innovation pricing: What is the best way we have found to increase prices in a fair and transparent way?
  • How to fine-tune communication with the customer to limit complaints or breaches of contract? Key success factors:
  • What have we changed in monitoring the competition to guarantee the success of the operation?
  • Inventive sellers, marketing, legal… what are the best practices?

How to start a pricing journey using an intelligent and automated dashboarding solution

  • After download go to: Resource Library
  • Speakers: Patrick Van Osta, Chief Commercial Officer, Predictive Layer; Loic Ruiz, Datascientist, Predictive Layer
  • Free Video: No
  • VLT Viewable: No

Patrick Van Osta, Chief Commercial Officer, Predictive Layer; Loic Ruiz, Datascientist, Predictive Layer

Over the last two years a series of unexpected events such as coronavirus, war in Ukraine, Brexit has scrambled global business generating high volatility.
What is the trade-off between stabilization and reactivity in BtoB pricing when volatility creates uncertainty and future is difficult to forecast? How to successfully navigate this unique situation?
Price optimisation is one of the most efficient levers available to maximise profit. Having a clear view of where you can adjust prices is key to avoid leaving any potential revenue on the table.
Discover our AI profit-increasing pricing solution; a vital tool for any company that wants to create or develop their pricing strategies and optimise their revenue. The Genius Price Checker software is often considered our entry-level pricing solution. Made to be used without pricing expertise, this tool will provide clear insights into your business’ pricing opportunities.

Implementing variable services pricing

  • After download go to: Resource Library
  • Speakers: Marcel Körner - Senior Director Global Services Pricing - Dell Technologies
  • Free Video: No
  • VLT Viewable: No
  • Understand how Dell Technologies sells computers with customer specific configurations
  • Learn how to optimize services attach and profitability, services pricing needs to reflect the actual sold configuration

Importance of Analogue Search in Price Valuation throughout the Product Lifecycle

  • After download go to: Resource Library
  • Free Video: No
  • VLT Viewable: No

Alan Crowther, General Manager, Global Pricing, Acess and Digital Solutions, Eversana; Andrew Hanhauser, Senior Vice President, Eversana

A detailed review of analogue searches and reviews and how to best use them in supporting research and decision-making, including:
- Reviews of different approaches
- Why analogue research and tools are ever-evolving
- Case studies and examples of unusual analogue searches and results

Live walkthrough of various scenarios with EVERSANA's NAVLIN analogue tool.

Pricing and RGM strategy for challenging times

  • After download go to: Resource Library
  • Speakers: Dr. Ingo Reinhardt
  • Free Video: No
  • VLT Viewable: No

Global uncertainty driven by cost inflation and covid is the largest challenge for pricing and RGM managers in over a decade. In this webinar, buynomics founder Dr. Ingo Reinhardt explains how pricing and RGM strategy can help companies weather the current maelstrom of risks that impact their daily work - from theory to implementation.

Retail Pricing: Learning from a complex industry

  • After download go to: Resource Library
  • Speakers: Dr. Jose Mendoza - Associate Professor of Practice, Retailing and Consumer Sciences - University of Arizona
  • Free Video: No
  • VLT Viewable: No
  • How does pricing work in Retail? – hear real examples of price management strategies
  • Moving from a fix price and advertised price to more dynamic pricing – how to do it?
  • As many B2B companies are now becoming retailers – hear the know-how of its implementation

Revenue Management Today and Tomorrow: RGM capabilities at the forefront of the FMCG agenda

  • After download go to: Resource Library
  • Speakers: Kerem Cataner, Director of Sales, Kantar XTEL; Ed Bishop, Head of Pre-Sales, EMEA, APAC, LATAM, Kantar XTEL; MODERATOR: Mark Hamilton-Bowker, International Sales Director, Kantar XTEL
  • Free Video: No
  • VLT Viewable: Yes

Presenters Kerem Cataner, Director of Sales, Kantar XTEL together with Ed Bishop, Head of Pre-Sales, EMEA, APAC, LATAM, Kantar XTEL will highlight the key findings from the recent global RGM study (published May 2022). Tapping into their expertise they will also describe how thinking and acting holistically, and building end to end processes that enable insights to focus on actionability, can be combined to balance the impact of the different revenue management levers. They will also explain how this holistic approach can support profitable growth by allowing agility to adapt plans, create and capture value whilst also mitigating any potential risks.

Revolutionary Cross Marketing Optimization Feature: answer to inflation and supply chain disruptions

  • After download go to: Resource Library
  • Speakers: Felix Hoffmann
  • Free Video: No
  • VLT Viewable: No

As the 2nd quarter of 2022 reaches its midpoint, this year promises to be challenging for retailers. From inflation to supply chain disruptions to increasing competition, the challenges are many – but what is the solution?

We are ready to present a feature so revolutionary it's never been done before: the Cross Marketing Optimization Feature. This game-changing feature integrates your marketing and pricing into a single data-driven strategy, allowing you to automatically adapt marketing spend and pricing strategy in real-time to maximize your profit.
"Now, just with one click, you will be able to implement a 2 million EUR profit-boosting price change. Pricing has never been more simple and hassle-free."
Be the first to see a live showcase of how you can tie together two of your company's key pillars: marketing and pricing.

The ideal tender excellence journey for the Life Sciences

  • After download go to: Resource Library
  • Speakers: Pol Vanaerde - President - EPP; George Boretos - Co-founder & Co-CEO - Cube RM; Laura Wardoyo - Director, Global Head of Tenders & Pricing - Bavarian Nordic; Nico Bacharidis - Business Advisor Cube RM , Founder & CEO - Growthpal
  • Free Video: No
  • VLT Viewable: Yes

EPP Dynamic Talk in partnership with Cube RM "The Ideal Tender Excellence Journey for the Life Sciences"

  • 7 steps for success in Tendering Framework with George Boretos, Co- Founder & Co-CEO - Cube RM                - Managing end - to - end the tender cycle, from Tender Discovery to Awardation.                - Enabling technologies for Tendering Excellence.
  •  Tender Industry Benchmarking & Key Challenges with Nico Bacharidis, Business Advisor - Cube RM, Founder & CEO – Growpal                - Key success factors for tendering in Life Sciences                - Current status of the market (industry benchmarks)
  • ️ Using Innovative Technologies to excel in Tendering with Laura Wardoyo, Director – Global Head of Tenders & Pricing – Bavarian Nordic                - Key company challenges                - The implemented solution and key benefits
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  • Panel with the President of the EPP (Pol Vanaerde) moderating the discussion
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The Pricing Model Revolution - How innovate monetization strategies will provide a sustainable competitive edge

  • After download go to: Resource Library
  • Speakers: Dr. Danilo Zatta, Head of Pricing and Revenue Models, Horváth; Anna van Keßel, Consultant, Horváth;
  • Free Video: No
  • VLT Viewable: No

Monetization of your offering strongly influences your company’s profitability. The question is which pricing model best fits to your offering. During our webinar you will learn about different, innovative pricing models and their application to various solution types. Thereby, we will use real project examples as well as best practices to emphasize how these price models can be executed to create a sustainable competitive edge.