SKIM’s RGM Lead Robin de Rooij will share more about SKIM’s consumer-centric approach to strategically navigating inflation. We will start by identifying consumer changes due to inflation, and how these might impact pricing strategies. We will then assess how primary research can help stress-test possible strategies, and how wargaming can help create more stakeholder alignment quickly, so you can respond to changes faster, and come out ahead of competition. • A three-step process outlines exactly how historical data, primary data, and stakeholder alignment work together for better pricing strategies.