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Digital Shelf Intelligence as a Component of RGM

Fabrizio Bianchi | Industry Principal Consumer Products Industry | Vistex
The consumer products industry is undergoing a significant shift towards online channels. E-commerce is a consolidated reality for all the main categories of CP, offering vast opportunities for companies to reach new customers, leverage new ways of selling and ultimately improve revenues. However, navigating the online landscape can be complex without having the right guidance. Ecommerce requires a clear strategy for all components of Revenue Growth Management and dedicated tools to sustain it. In this article, we delve into the current landscape of ecommerce for consumer products, exploring the cutting-edge strategies shaping the industry. We'll highlight the pivotal role of Digital Shelf Intelligence (DSI) capabilities and how their adoption can empower manufacturers to optimize performance and navigate the digital marketplace effectively.
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Fabrizio Bianchi joined Vistex in 2021 as Industry Principal with 20+ years of experience in global programs, providing best in class solutions to the Consumer Goods Companies in the space of Revenue Growth Management. Strong knowledge on the commercial cycle from Customer Business Planning, through Trade Promotion Management & Optimization, Assortment Management & Optimization, Price Management & Optimization, Contract Management, Sales Force Automation and Retail Execution Leading Global positions covered in former roles in the areas of Product Development, Business Development, Strategic Operations and Services Delivery.