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Dr. Marcus F. Demmelmair | Principal | Horváth
Daniela Schlager | Senior Data Scientist | Horvath
Dr. Matthias Emler | Partner

GenAI – What potential is there for pricing and sales?

The “GenAI” revolution is in full swing. Cross-functional use cases are created based on the latest methods of generative artificial intelligence and can, among other things, process image or voice data without predefined rules. In this article, the authors show what is different compared to previous AI methods and what are new possible applications in pricing and sales. Last but not least, practical guidance how to quickly industrialize use cases in brownfield organization is provided.
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Dr. Marcus F. Demmelmair serves as Principal at Horváth and has been helping firms to shape and implement effective pricing and growth strategies at the intersection between business, analytics and technology for more than 10 years. Marcus is a thought-leader and consultant supporting clients in Europe, the Americas and Asia to generate top and bottom-line growth. Reach Marcus at mdemmelmair@horvath-partners.com
Daniela Schlager is Senior Data Scientist has more than 4 years experience in AI and GenAI powered pricing and sales. Daniela has worked for leading B2B and B2C clients across Europe brining in her deep methodlogical expertise. Reach Daniela at dschlager@horvath-partners.com
Dr. Matthias Emler is Partner at Horváth and Head of AI, BI & Data. His consulting focus is on cross-functional strategies and governance concepts for the data- and AI-driven company. Together with his team he drives AI- & data-driven transformations from concept to realization and change. Dr. Emler has many years of international project management experience with major global corporations and large medium-sized companies. memler@horvath-partners.com