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Giving Voice to Dynamic Pricing 

Dr. Jose Mendoza | Associate Professor of Practice in Retailing and Consumer Sciences@University of Arizona
Dynamic pricing is becoming increasingly popular in the retail industry, particularly among online retailers, as it offers a more targeted pricing approach. However, implementing dynamic pricing for physical retailers can be challenging, particularly due to the dual-channel pricing problem of keeping prices consistent between online and offline channels.
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Dr. Jose Mendoza is also a Doctoral Researcher in Strategic and Global pricing, Retail Technologies, Consumer Behavior, and Pricing Research methodologies. He focuses on consumer pricing, retail technologies, intelligent retail stores, big data, artificial intelligence, machine learning, and consumer neuroscience. He is an experienced senior global marketing executive with over 20 years of experience in global marketing alone and a career as an Engineer in Information Sciences. He had international roles in Latin America, Europe, and the USA with scope in over 50 countries. Dr. Mendoza has presented at global conferences in Latin America, Europe, and the USA. He has a Doctor of Business Administration degree from Cranfield University in the United Kingdom, an MBA from the University of Pittsburgh, and a Graduate degree in Marketing from IESA. He also has a Computer Engineering degree.