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How prepared are business for ongoing volatility?

Steve Peppler | Vice President Product & Business Transformation | Flintfox
As pricing becomes a more central focus in the boardroom, the ability to execute tailored and agile pricing strategies will be essential for businesses looking to navigate future volatility and protect profit margins. This article provides detailed insights into the challenges being faced by pricing professionals today, exploring the gap between pricing intentions and execution, and highlighting robust pricing as a strategic advantage for businesses. 
Steve, a founder of Flintfox, has extensive pricing experience honed from senior finance and sales management roles at Kraft, Pepsi, Western Digital and Hewlett Packard. During his 20 years at Flintfox, Steve has worked closely with distributors from all sectors and all regions developing pricing solutions at companies including US Foods, WESCO/Anixter, SiteOne Landscape Supply, PartsTown, Opici Distribution, Sonepar Norway, PJP, Sarnova, Horizon Beverage, Dagrofa FoodService, L&F Distributors, and CERTCO.