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How to achieve excellence in price execution 

Mateus Barros | Senior Strategy, Analytics & Pricing Executive
Focus on pricing is the most powerful way to boost companies’ profitability. Nothing else impacts more positively the business than having the price right. Unfortunately, many companies also face the dark side of a poor price management with disastrous consequences.
Mateus Barros focuses his professional activities on marketing and sales and has over 20 years of combined industry and consulting experience. He has worked in industries such as consumer goods, food, telecommunications, financial services, and energy. He has experience improving business performance with a focus on profitable revenue growth. Successfully implemented transformational business projects and developed new business strategies, sales channels, and financial services. Direct exposure to critical time sensitive decisions in risky and volatile market conditions such as: hyperinflation, devaluation and political transformation. He held senior management positions at multinational companies such as Stanley Black & Decker, Millicom International Cellular, and Grupo Ultra, where he led the analytics, revenue management, and pricing department. He is currently in charge of leading the Revenue Growth Management capabilities at CMI Foods, a $5 billion company originating in Central America and serving as Director of Revenue Growth Management. He also developed his consulting experience at Simon Kucher & Partners and A.T.Kearney, senior management consulting firms. Mateus received his MBA degree from the MIT Sloan School of Management. and also received a master's degree in economics and finance from Fundacao Getulio Vargas with the master's thesis focused on the regulation of the natural gas industry in Brazil. He is a civil engineer at the Aeronautical Technological Institute (ITA).