José Vela leads the Group pricing strategy and helps all subsidiaries across the world to implement specific key actions to improve pricing power and customer profitability in the areas of pricing optimisation, customer segmentation, compliance, compensation and sales excellence. He has over two decades of experience in General Manager and Sales Manager roles, mainly in B2B organisations in industries such as Graphics, Automotive and Media. He studied Mathematics at the University of Barcelona and holds an Executive Development Program (PMD) from IESE and an Executive Master in Sales & Marketing from ESADE. His unique blend of experiences in management, Mathematics, and different markets and industries has enabled José to develop and implement successful pricing improvement projects. José lives in Barcelona, is married, is the proud father of two teenage twins, and is an amateur runner in 1 mille, 5- and 10-kilometre distances.