Skip to main content

Mastering the Language of Pricing 

Ebrahim Elebiary | Sales Operations & Pricing Director - Commercial EU@The Goodyear Tire & Rubber Company
This article explores a different maturity scale for pricing departments in organisations that focus on the ability to effectively communicate technical pricing knowledge across all levels of the organisation. The most successful companies with respect to pricing run pricing, value, and revenue management as part of their culture rather than as a standalone department or project.
Sign in and download this insight
Ebrahim is a Professional Certified Coach (PCC) from International Coaching Federation (ICF) and a Certified Pricing Professional (CPP). He has over 20 years of experience across various industries: Tire Manufacturing, Logistics, Telecom, and FMCG across both consumer and business. His passion for pricing comes from the diversity of topics handled internally and the stakeholders involved externally. With that, Ebrahim has moved across pricing roles: operational pricing, pricing transformation, and price team capability building on a local and regional basis in top player companies like Goodyear, Fe- dEx, P&G. Ebrahim is running value-finding projects at the European level. Ebrahim is keen on strengthening pricing organisations, learning new trends/skills, and having fun finding new paths to value. Ebrahim holds a Double Major in Business Admin and Economics from the American University in Cairo. Ebrahim has embarked on his doctorate journey around translating technical pricing skills to all corners of the organisation, as well as to customers.